Empathize
What is the main goal of the Empathize phase?
To deeply understand the user’s needs, experiences, and emotions.
What is created at the end of the Define phase
A clear problem statement or Point of View (POV) statement
What is the goal of the Ideate phase?
To brainstorm as many creative ideas as possible to solve the defined problem.
What is a prototype in design thinking?
A low-cost, early version of a product or solution used to test ideas.
What happens in the Test phase?
The prototype is tested with users to gather feedback and improve the solution.
Name two techniques used in the Empathize phase
User interviews, observation, empathy mapping, shadowing
How is the information gathered in Empathize used in the Define phase?
It’s analyzed to identify patterns and define the real core problem the user is facing
Name two ideation techniques
Brainstorming, mind mapping, SCAMPER, “Crazy 8s
Why do we build prototypes?
To explore ideas, test usability, and identify flaws before final development
What should you focus on during testing?
User reactions, pain points, and suggestions for improvement
Why is empathy important in design thinking?
Because it helps create solutions that truly solve real user problems, not just what we think is the problem
Give an example of a good problem statement
Teenagers need a healthy and quick breakfast option because they often skip meals due to busy school schedules
What rule should be followed during brainstorming
No idea is a bad idea — don’t judge ideas while brainstorming
Give an example of a prototype
A paper sketch of a mobile app screen or a cardboard model of a product
What might happen after testing?
You may go back to redefine the problem, ideate again, or improve the prototype.
What kind of mindset should a designer have during the Empathize phase?
An open and curious mindset, willing to listen without judgment and observe users carefully.
What is the difference between symptoms and the real problem?
Symptoms are surface-level issues, while the real problem is the root cause behind those symptoms.
What is the purpose of generating a large number of ideas?
To increase the chances of finding truly innovative and effective solutions.
What materials are commonly used to build prototypes?
Paper, cardboard, clay, digital wireframes, or even simple role-playing.
Who should you test your prototype with?
With real users or target audience who face the problem.
What is the role of empathy maps in this phase?
Empathy maps help visualize what the user says, thinks, does, and feels, making it easier to understand their experience deeply.
What tool can be used to analyze and define the real problem?
The “5 Whys” technique – asking “why” repeatedly to find the root cause.
like:
Why are they not engaging?
Why bored?
Why not interactive?
How can teams ensure diverse ideas during ideation?
By including people with different backgrounds and encouraging wild ideas without criticism.
Should prototypes be perfect? Why or why not?
No — they should be quick and rough, made to learn fast and fail early if needed.
What is the most important thing to collect during testing?
Honest feedback about what works, what doesn’t, and how the solution can be improved.