A
Destination marketing primarily aims to:
A) Increase domestic migration
B) Attract and retain tourists
C) Reduce tourism seasonality only
D) Replace private sector marketing
B) Attract and retain tourists
The core tourism product includes:
A) Banking services
B) The main experience tourists seek
C) Only accommodation
D) Transport operators
B) The main experience tourists seek
Seasonal destinations should use marketing strategies to:
A) Increase seasonality
B) Spread demand
C) Limit visitor spending
D) Close attractions
B) Spread demand
A niche tourism segment includes:
A) All tourists
B) Mass tourists only
C) Specific interest tourists
D) Only business travelers
C) Specific interest tourists
A marketing strategy starts with:
A) Market research
B) Product delivery
C) Price discounts
D) Media contracts
A) Market research
Which of the following is NOT a function of destination marketing?
A) Image building
B) Market segmentation
C) Tax collection
D) Promotion
C) Tax collection
A target market is:
A) A random group of tourists
B) Any group of travel agents
C) Only domestic visitors
D) A segment selected for marketing focus
D) A segment selected for marketing focus
Market segmentation helps destinations to:
A) Treat all visitors the same
B) Reduce marketing activities
C) Target tourists more efficiently
D) Avoid online promotion
C) Target tourists more efficiently
Destination marketing involves:
A) Promoting natural resources only
B) Selling an integrated tourism experience
C) Restricting competitors
D) Eliminating tour operators
B) Selling an integrated tourism experience
Social media marketing helps destinations to:
A) Decrease visibility
B) Build real-time engagement
C) Avoid brand interaction
D) Ban tourist opinions
B) Build real-time engagement
Demand forecasting helps destinations to:
A) Guess visitor numbers
B) Plan resources and infrastructure
C) Reduce tourist loyalty
D) Increase taxes
B) Plan resources and infrastructure
Public relations aims to:
A) Build media relationships
B) Increase fuel prices
C) Build physical infrastructure
D) Remove marketing departments
A) Build media relationships
Brochures are an example of:
A) Offline marketing tools
B) Tax tools
C) Online marketing tools
D) Transport tools
A) Offline marketing tools
Big data analytics helps destinations:
A) Forecast tourist behavior
B) Reduce visitor spending
C) Remove marketing channels
D) Increase seasonality
A) Forecast tourist behavior
Destination branding aims to create:
A) A generic image
B) A unique identity
C) Tourist restrictions
D) Only economic results
B) A unique identity
A brand slogan should be:
A) Long and complicated
B) Short, memorable, meaningful
C) Very technical and long
D) Not related to the brand
B) Short, memorable, meaningful
Rebranding is needed when a destination:
A) Has outdated
B) Is too successful
C) Has too many tourists
D) Has new airports
A) Has outdated
Destination competitiveness refers to:
A) Ability to reduce experiences
B) Ability to copy competitors
C) Ability to attract and satisfy tourists
D) Ability to increase taxes
C) Ability to attract and satisfy tourists
Innovation in tourism helps destinations to:
A) Limit creativity
B) Reduce competitiveness
C) Increase barriers
D) Improve experiences
D) Improve experiences
Sustainable tourism enhances competitiveness by:
A) Increasing environmental degradation
B) Only increasing quality
C) Maintaining long-term resources
D) Limiting community benefits
C) Maintaining long-term resources
Which of the following is not a component of destination marketing strategy?
A) Product development
B) Destination branding
C) Human resource management
D) Pricing and packaging
C) Human resource management
STP in destination marketing stands for:
A) Strategy, Targeting, Promotion
B) Segmentation, Targeting, Positioning
C) Service, Tourism, Planning
D) Stakeholders, Transport, Pricing
B) Segmentation, Targeting, Positioning
Which of the following best defines destination competitiveness?
A) The ability to provide luxury accommodation
B) The ability to attract and satisfy tourists relative to other destinations
C) The number of marketing campaigns
D) The level of government funding
B) The ability to attract and satisfy tourists relative to other destinations
A unique selling proposition (USP) for a destination primarily:
A) Reduces operational costs
B) Differentiates it from competing destinations
C) Increases hotel room capacity
D) Expands transport infrastructure
B) Differentiates it from competing destinations
Which pricing strategy is most suitable for seasonal destinations facing low winter demand?
A) Penetration pricing
B) Premium pricing year-round
C) Dynamic pricing
D) Cost-plus pricing
C) Dynamic pricing