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Bleed-ClipArt
Column-Jumpline
Letterhead-PDF
PullQuote and Other Definitions
100
Small publication (3 ½ x 2 inches) containing information such as name, title, business, address, phone numbers, logo
What is Business Card?
100
Large type running above or beside a story to summarize its content; also called a head, for short
What is Headline?
100
The section on a newsletter that contains the publication name, date, volume number and logo; generally located at the top of the opening page
What is Nameplate?
100
The space between columns
What is Alley?
200
What is a booklet or pamphlet that contains descriptive information or advertising?
What is ClipArt?
200
Restates the original headline to simplify the process of finding an article that has been continued from a previous page.
What is Continuation Line?
200
Acronym for Portable Document Format.
What is PDF?
200
Stacking two headlines side by side so that they collide with each other
What is Tombstoning?
300
A design that places a graphic or color so it extends to the edge of the page leaing no visible margin the credit line for the author of an article
What is Bleed?
300
The interior space between margins of two facing pages; sometimes used to describe the space between columns
What is Gutter?
300
The area on a sheet of stationery where the name, address and other information is printed
What is Letterhead?
300
A small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks
What is Pull Quote?
400
What is the credit line for the author of an article?
What is Byline?
400
A vertical section of text
What is Column?
400
A printed report or letter containing news of interest to a particular group
What is Newsletter?
400
Also an extension for Adobe Acrobat and Reader Files
What is PDF?
500
What is a booklet or pamphlet that contains descriptive information or advertising?
What is Brochure?
500
Type that tells the reader that a story is continued from another page
What is Jumpline?
500
Often located on the first inside page or the editorial page of a publication; contains information such as publisher, staff and contact information
What is Masthead?
500
Most Interesting Quote used to attract a readers attention
What is Pull Quote?