Bias Basics
What does “bias” mean in journalism?
Choosing one side over another or
Showing favoritism toward one side
“The hardworking mayor saved the city.” – Fair or Unfair?
Unfair — it uses opinion words (“hardworking,” “saved”)
What does “framing” mean in journalism?
Presenting information to make one side look better or worse
What kind of words should journalists use?
Neutral and factual words
Who helps catch bias before a story is published?
Editors or team members
What kind of bias is this? "Mary called Sally a bad mom for allowing her kids to eat junk food "
Social Bias
“The mayor announced a new safety plan.” – Fair or Unfair?
Fair — it’s neutral and factual
Why should journalists be careful with photos and headlines?
They can shape how readers feel about a story
What’s wrong with saying “The amazing teacher inspired everyone”?
“Amazing” is an opinion — not a fact
What’s one tool journalists use to check facts?
verification
What is cultural bias
Preference for cultural norms, such as favoring democracy or disapproving of certain practices
“Angry protestors caused chaos downtown.” – Fair or Unfair?
Unfair — emotional and biased framing
A reporter chooses a photo that makes someone look angry. What is that called?
Biased framing
Rewrite this sentence to be neutral: “The lazy students didn’t even try to complete their assignment.”
“Some students did not complete the assignment.”
What is fairness?
Means to “show both sides” of a story
Give one example of political bias
(example shows favoritism in politics )
“Police are investigating the cause of the fire.” – Fair or Unfair?
Fair — it reports facts without guessing
How can a headline show bias?
By using loaded or emotional words
Why is neutral language important?
It keeps reporting fair and professional
What does it mean to “show both sides” of a story?
Include quotes from people on opposing sides
Give one example of cultural bias
Example shows favoritism for a cultural norm
“The terrible team embarrassed itself again.” – Fair or Unfair?
Unfair — includes judgmental language
“Greedy company raises prices again!” — What’s wrong with this headline?
It uses opinionated language (“greedy”) — biased framing
What happens when reporters use emotional or loaded words?
It creates bias and influences consumer opinions
Why is fairness important in journalism?
It builds trust and keeps the public informed truthfully