Digital Marketing 1
What is reporting?
When a media agency to show the client the results of a particular campaign.
What is OOH abbreviated for?
Our Of Home
What is a Duopoly?
When 2 companies dominate a market
What does SEO stands for?
Search Engine Optimization
Which Social Media Platform has the most users?
What is a marketing mix?
A variety of channels depending on the target audience and budget. This is referred t
Brands, Agencies, Platforms and Consumers are what?
The 4 entities that make up the Digital Marketing Industry
What are the four elements of Advertising?
Goal, Channel, Audience, Message
What are the 3 categories of the Marketing Funnel?
Awareness, Consideration and Action
When and what was the first search engine created?
1990, Archie
What is the Media Planning Process?
Briefing, Planning, Buying and Executing
What is the purpose of the Marketing Funnel?
To narrow down all the possible Goals of an ad into 3 categories.
What is the goal of Marketing?
To identify the needs and intentions of consumers, and try to fulfill them.
What are internal links?
An internal link connects one page of your website to another page of your website.
What social media platform is growing the fastest in 2020?
TikTok
What is th purpose of Media Planning?
To find the most effective, strategic way to deliver advertisements to prospective purchasers of a brand or service.
How much searches happen on Google per second?
63,000
What is a query?
Anything you search on a search engine
What is the difference between programmatic and display Ad?
Programmatic ads are display ads but are different because programmatic ads uses a software(robot) to bid on the ads live in seconds opposed to display ads that are created and executed by people.
Name one of the 2 DM career teams that process Data.
Data Analyst or Data Science
What is Media Planning?
Planners buy placements on behalf of their clients using the most efficient strategy to achieve a specific marketing goal.
Name one Creative Agency?
Big Spaceship , Square R/GA
What are two best practices for a Meta Description?
Each page needs a unique meta description
Each description should include a call to action and entice the audience to click through
Meta descriptions length: between 130 characters and 160 characters
Meta descriptions should target high search volume keywords but avoid keyword stuffing
What are the channels that makes up the duopoly of Digital marketing?
Google - SEO and Paid Search
Facebook - Paid Social
What are Anchor Texts?
The visible, clickable text (often blue and underlined) in a hyperlink below the meta description.