All 'bout that case, bout that case, no treble...
Focus of the case study
Examining how university health centers convey health messages on Facebook
The recognition of organization, truly accepting point of view and considerate them. Support equality, avoiding superiority.
Mutuality
One example of dialogue online is dialogic loop or to get feedback
True
They were the targeted demographic/audience of the case study
Students
Understanding which organization its over dialogue, interpretation of their interactions with the public. With an honest mutual understanding dialogue, with the differences aside.
Commitment
Dialogic Theory is a cognitive-based, prescriptive theory designed specifically to explain the use of optimal and sub-optimal crisis responses during organizational crises.
False. (Situational Theory)
This scheme is a list of “checkpoints' ' that the health centre’s should be employing on their Facebook pages to better understand what they are doing now to communicate with their public
Coding Scheme
This type of dialogue can also be referred to as Vulunerability
Risk
According to Waters et.al “Organizations should not create a dialogic loop as a means of feedback for publics.”
False. Organizations SHOULD create a dialogic loop as a means of feedback for publics.
This is the least covered ACHA health topic and was on the university health centre's Facebook
Environmental Quality
To be supportive, have confirmation or Communal Orientation
51 per cent of the nation's 157 doctoral-granting insititutions had health centres that maintained a presence on Facebook
True
Canfield, Foster, Hardy. The missing author of this Case study.
Waters
Natural interactions with the public. In the present, but accept the future making participants accessible.
Propinquity
The second Research Question was "How does the use of the dialogic principles on university health centres’ Facebook pages differ based on their number of friends, fans or members?"
False. It was the third one.