PRINCIPLES
Which principle of effective communication ensures that the message is free from ambiguity and is easily understood by the receiver?
a) Timeliness
b) Clarity
c) Feedback
d) Adequacy
B. CLARITY
A newspaper issues a public apology and correction after publishing inaccurate information. Which core value of communication is being demonstrated?
a) Truth and Information Quality
b) Social Order and Solidarity
c) Media Freedom
d) Media Accountability
D. Media Accountability
Which element of the communication process refers to the pathway through which a message travels from sender to receiver?
A. Encoding
B. Communication Channel
C. Decoding
D. Feedback
B. Communication Channel
Which communication skill requires journalists to be mindful of correct sentence structure, grammar, and flow when conveying information?
A. Speaking
B. Writing
C. Listening
D. Reading
B. Writing
Which specialization focuses on teaching media ethics and communication theories?
A. Public Relations
B. Communication Education
C. Advertising and Marketing
D. International Relations
B. Communication Education
A company launches a new policy and informs employees about it only after its implementation, leading to confusion. Which principle of effective communication was not followed?
a) Informality
b) Timeliness
c) Consistency
d) Attention
B. TIMELINESS
Which core value of communication emphasizes the importance of ensuring accuracy and preventing misinformation?
A. Media Equality
B. Truth and Information Quality
C. Media Freedom
D. Cultural Order
B. Truth and Information Quality
A student is listening to a lecture, but a loud construction noise outside makes it difficult to understand the teacher. What element of the communication process is affecting the student?
A. Encoding
B. Feedback
C. Noise
D. Receiver
C. Noise
A journalist is covering a controversial political issue. To ensure balanced reporting, they listen to different sources, analyze their credibility, and cross-check facts before publishing. Which competency is primarily demonstrated in this scenario?
A. Speaking
B. Writing
C. Reading
D. Listening
D. Listening
How does Public Relations differ from Advertising and Marketing?
A. PR focuses on crisis management, while Advertising promotes products.
B. PR and Advertising both focus only on selling products.
C. PR is about creating advertisements, while Marketing builds public trust.
D. PR and Marketing are the same field with no differences.
A. PR focuses on crisis management, while Advertising promotes products.
A social media influencer adapts their tone and language to be more casual and engaging when speaking to their audience. Which communication principle does this best represent?
a) Consistency
b) Attention
c) Informality
d) Adequacy
C. Informality
Which core value of communication ensures that different perspectives and voices are represented in the media?
A) Media Diversity
B) Media Accountability
C) Media Equality
D) Cultural Order
A. Media Diversity
Which type of communication involves conveying messages without the use of words?
A. Nonverbal Communication
B. Written Communication
C. Verbal Communication
D. Visual Communication
A. Nonverbal Communication
Which communication skill is crucial for journalists to ensure they fully comprehend the context of an issue by actively seeking and analyzing relevant information beyond verbal accounts?
A. Speaking
B. Writing
C. Reading
D. Listening
C. Reading
A university is hiring a professor to develop a new course on media ethics and communication theories. The hiring committee is considering a Communication Educator or an Advertising Specialist. Which candidate is the better choice, and why?
A. Communication Educator, because they specialize in teaching media ethics and academic research.
B. Advertising Specialist, because they have experience working in the media industry.
C. Communication Educator, because they are experts in marketing strategies and brand promotions.
D. Advertising Specialist, because they create engaging lessons through advertising techniques.
A. Communication Educator, because they specialize in teaching media ethics and academic research.
Which communication principle emphasizes that both the sender and receiver should be fully engaged in the communication process?
A. Clarity
B. Feedback
C. Attention
D. Timeliness
C. Attention
A television program showcases the traditions, music, and history of indigenous groups to promote awareness and appreciation. Which core value of communication is being upheld?
A) Cultural Order
B) Media Equality
C) Media Freedom
D) Social Order and Solidarity
A. Cultural Order
A manager is holding a meeting with five employees to discuss company policies. Which level of communication is being used?
A. Intrapersonal Communication
B. Interpersonal Communication
C. Small Group Communication
D. Mass Communication
C. Small Group Communication
A news anchor is reporting on a scientific breakthrough. Which of the following best demonstrates the importance of reading competency in ensuring accurate reporting?
A. The anchor researches the topic, reads expert sources, and explains the information clearly to the audience.
B. The anchor memorizes the script without understanding the topic.
C. The anchor speaks confidently without verifying facts.
D. The anchor relies on secondhand summaries without reading original reports.
A. The anchor researches the topic, reads expert sources, and explains the information clearly to the audience.
A multinational company wants to expand its global presence. The CEO is deciding between hiring an International Relations expert or a Public Relations specialist to lead diplomatic negotiations. Who would be the better fit, and why?
A. International Relations expert, because they handle press conferences and brand management.
B. Public Relations specialist, because they build relationships with foreign governments.
C. Public Relations specialist, because they are trained in political strategies and government policies
D. International Relations expert, because they specialize in diplomatic negotiations and global affairs.
D. International Relations expert, because they specialize in diplomatic negotiations and global affairs.
Which of the following best demonstrates the principle of feedback in communication?
a) A teacher giving detailed instructions for an exam
b) A company ensuring its advertisements follow a uniform message
c) A nurse asking a patient if they understood their medication instructions
d) A politician delivering a speech without interacting with the audience
C. A nurse asking a patient if they understood their medication instructions
Which scenario best illustrates the core value of Media Freedom?
A) A government bans news outlets from publishing reports critical of its policies
B) A television network requires all its journalists to follow a strict editorial stance
C) A social media platform removes posts that spread misinformation
D) A journalist freely reports on a political scandal without censorship
D. A journalist freely reports on a political scandal without censorship
Which of the following situations best represents mass communication?
A. A radio station broadcasting news to thousands of listeners.
B. A teacher explaining a lesson to 20 students in a classroom.
C. A conversation between two friends discussing weekend plans.
D. A team of three working together on a project.
A. A radio station broadcasting news to thousands of listeners.
A newspaper headline reads: “Government Fails to Address Public Health Crisis” instead of “Government Implements New Public Health Measures.” How does this choice of words affect communication?
A. It ensures accurate reporting.
B. It creates a negative perception of the government’s actions.
C. It provides an unbiased view of the situation.
D. It strengthens the government’s credibility.
B. It creates a negative perception of the government’s actions.
A company has faced backlash for an offensive advertisement. The management is debating whether to hire a Public Relations specialist or an Advertising and Marketing expert to handle the crisis. Based on your knowledge, which is the better option, and why?
A. Public Relations, because they handle social media promotions to improve brand sales.
B. Advertising and Marketing, because they deal with press releases and public statements.
C. Public Relations, because they specialize in reputation management and crisis communication.
D. Advertising and Marketing, because they can create a new campaign to distract from the backlash.
C. Public Relations, because they specialize in reputation management and crisis communication.