Theory Analysis methods
This object is used as a metaphor for the three different analysis methods of the theory.
What is a TV plug/cord
The man himself, creator of Cultivation Theory
George Gerbner
The blurring blending and bending process which heavy TV viewers go through which makes disparate groups develop a similar outlook.
What is mainstreaming
Scholarship that involves careful, systematic study of TV content, usually employing Content analysis as a research
What is message system analysis
The foundation of the theory is built on the assumption that this item is the main storyteller in our modern era
Television
Gerbner's term for the notion that heavy TV viewers saw the world as harsher than it is in reality.
What is Mean-world syndrom
This "prong" of cultivation theory carries the most current
What is Cultivation analysis
A conceptual framework that allows people to interpret events through a common lens
Paradigm
This concepts states that people who experience this receive a "double dose" of messages on TV
What is Resonance
This type of research requires in depth interviews and can be difficult to display systematically
What is Institutional Process Analysis
This term was defined as " The simplest most dramatic means of determining who wins at life"
Violence
This principle states that when making judgements, you aren't likely to engage in deep thought, rather access surface information.
What is the Accessibility Principle