Strategic
Marketing
Communication
Digital & Social Media
Operational Management
Market Research & Intelligence
100

What is SWOT?

Internal strengths/weaknesses and external opportunities/threats

100

What is a communication plan?

A document with goals, target, message, and tools

100

What is SEO means?

Search Engine Optimization

100

What is operational management?

Day-to-day actions to reach goals.

100

What is strategic intelligence or market research?

Research and monitoring trends and rivals

200

What is a segmentation?

Divide a market by key characteristics.

200

What is corporate communication?

It builds the company’s public image.

200

What is CTR?

Clicks divided by impressions.

200

What is a Gantt chart?

Tool to plan tasks over time

200

What's PESTEL stands for?

Political, Economic, Social, Technological, Ecological and Legal

300

What is Porter’s Five Forces?

Matrice who shows industry competitiveness

300

What is 360° communication?

Consistent messaging across all platforms

300

What is SEA?

Paid ads on search engines

300

What's SMART stands for?

Specific, Measurable, Achievable, Realistic, Timed

300

What is benchmarking?

Comparing a company’s performance, products, or processes against the best in the industry

400

What is differentiation?

Strategy offering something unique to stand out

400

What is top-of-mind awareness?

First brand that comes to mind

400

What is an editorial calendar?

Tool to plan social media posts.

400

Tool to track performance?

A dashboard

400

Name one Company who use marketing and prospective intelligence?

Amazon, Google, Netflix, Apple,...

500

The three main steps in strategic marketing

Analysis, decision, and execution

500

What is differentiated communication?

Tailoring messages to different audiences.

500

What is inbound marketing?

Strategy to attract and convert clients.

500

What is participative management?

A leadership style focuses on involving employees in decision-making and encouraging initiative.

500

What is a focus group?

Group interview to explore opinions