Background
Name one of the five stages of diffusion
(Varies): Innovation Development, Dissemination, Adoption, Implementation, or Maintenance
What percentage of interviewees used the EAS?
The study took place in a regional town in this country
Austrailia
Zoe is always ahead of the curve fashion wise. She doesn't really care too much what others think of her unique outfit combinations, and is always finding something never seen before.
Innovator
This type of communication is rapid, wide-reaching, and includes television and newspaper
Mass-media communication
What type of innovation changes its purpose or overall approach?
Breakthrough innovation
These two reasons were most cited for not adopting the EAS
lack of access and computer literacy
This e-health service replaced a congested phone-based system in the clinic
e-appointment scheduling service (EAS)
These adopters are well-respected opinion leaders who embrace new ideas early
Early adopters
This concept refers to people bonding over shared similarities, helping innovations spread faster
Homophily
These four elements make up the diffusion of an innovation: the innovation itself, communication channels, time, and _____
social system
According to the study, there was a strong correlation between what and the use of EAS?
employment status
What strong correlation was found between this demographic factor and use of the EAS?
employment status
Dr. R is well-known and trusted in the community. When he started using the online health system, others followed. He gave the system credibility because people look to him for what’s reliable and effective
Early Adopter
Three types of knowledge affect how people understand and adopt an innovation
awareness knowledge, procedural knowledge, and principles knowledge
How well an innovation fits with the potential adopter’s existing values and needs is referred to as
compatibility
List one of the reasons why individuals did not adopt the EAS?
(Varies): lack of access, low internet literacy, limited time slots, lack of awareness, enjoyed conversation with real person
What four methods were used to inform patients about the new service
flyers at reception, posters, website ads, and voice messages
George rolled his eyes when his grandkids mentioned scheduling a Dr appointment online. But after the phone lines kept him waiting 45 minutes, and his neighbor said it worked great, he gave in and had his granddaughter show him how to use it.
Late majority
What is a change agent?
A person who may be less prominent but still helps influence others toward positive adoption
The perceived benefit of an innovation over the current product is called what?
The EAS's limited time slots and inflexibility were linked to these two innovation characteristics
cost and complexity
This group was specifically noted as not adopting the EAS at all
Betty doesn’t own a smartphone and still uses a flip phone. She values speaking directly to the receptionist and doesn’t trust online systems. Even after years of the online health platform being available, she still insists on calling..What kind of adopter is she?
Laggard
This face-to-face method of sharing information is especially effective in convincing someone to adopt
Interpersonal communication