Programmatic
A means by which advertising inventory is bought and sold in a programmatic instantaneous auction
RTB (real-time-bidding)
Whats it called when an advertiser working directly with a publisher to purchase advertising space on a website or in a traditional publication
Direct Buy
What is the CPM for a DMA targeted OTT/CTV ad?
$50
What is the price of a single Full page B/W ad in AZR?
$20,000
What city and state was Gannett founded in?
Rochester NY
Software platform that allows publishers connect their inventory with ad exchanges, networks, and DSPs at the same time to sell impressions at their highest value in real time.
SSP or Supply Side Platform
Full-screen ads that cover the interface of their host app.
Interstitial
$40
What do you call two full-page ads in the center of a section?
Double Truck
What is the target # of times/month an AE is supposed to run a Grader report?
10
DMP stands for
Data Management Platform
A regulation in EU law on data protection and privacy for all individuals citizens of the European Union and the European Economic Area.
GDPR
an HTML document embedded inside another HTML document on a website. The _____ HTML element is often used to insert content from another source, such as an advertisement, into a Web page.
iFrame
How many total zones do we have?
10
1/20, 2, 3, 5, 6/12, 7, 8/9, 10, 11, 18
What year was Gannett founded?
1923
Targeting based on online actions instead of demographic or audience data
Behavioral Targeting
Based on the newest Rebuilding America PPT, how many unique visitors did we reach in March 2020?
173MM
For Inserts, how many days prior to publication is the Reservation Deadline?
22
How many papers did Gannett own PRE merger?
116
Publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers
Header Bidding
What are the size specs on a Billboard Unit?
970x250
An integrated ad-technology platform selected by Google that makes sure your ads are viewable, fraud-free & brand-safe
DoubleVerify
What is the size, in inches, of a 1/2 page VERTICAL ad?
4.95" x 21.5"
What is the name of our Paper in GUAM?
Pacific Daily News