Terms SEO
A software system designed to carry out web searches
Search Engine
The number of visits a website receives during a specific timeframe
Traffic
What is the capital of Virginia
Richmond
Google analytics, social media analytics, Google fusion tables, OpenRefine, Google search operators, NodeXL, Import.io, and WolframAlpha are all examples of (blank) tools to use for data analytics
Free
Program that searches for and identifies items in a database that are (blank)s to help find popular websites
Keywords
The ratio between visits during which a goal is reached and the total number of visits is called the (blank) rate
Conversion
7x +14= 42
Solve for X
4
List 3 Benefits of using SEO
Traffic to website is driven by Search Engines, Has 20 times the opportunity to drive traffic to your website, helps your website traffic grow organically, helps deliver information to your users
Two tips to help engagement on your site/page
Create content that is helpful and engages your visitors.
Establish trust and expertise in your area of expertise.
Help consumer them identify their problem or need.
Provide a solution for your consumers.
Practice of maintaining the integrity of your website while staying within a search engine's terms of service and improving your search rankings. Or you can just say this colored hat
White Hat SEO
Translation of customer behavior into actionable business data.
Data Analytics
Free points lol
+300
What are the two types of SEO hats?
Black and White
Organic, Direct, Social, Paid, and Referral are the five types of (blank)
Traffic
Set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. Or this colored hat
Black hat SEO
You can be (blanked) to be married, but in this class you can use this term to describe the number of likes, shares, or comments on the post
Engagement (I would take interaction)
Which professional basketball player keeps calling Mr. Lee
Lebron James
Automatically generated content, Participating in link schemes (trying to get clicks for $), Having webpages with very little content on it, Cloaking which is the practice of showing search engine crawlers different content than visitors, Hidden text and links throughout your page, Doorway pages which is pages created to rank well for specific searches to funnel traffic to your website. Are all things to avoid and are examples of (Blank) hat tactics
Black
More free points lol
+400
The process of improving the quality and quantity of website traffic to a website or a web page from search engines
Search Engine Optimization
Forms of software or tools that report in real-time on digital data
Analytics Tools
How much corn could a woodchuck eat?
Trick Question: they don't eat corn
What are three tips to use when trying SEO?
Make your websites primarily for users, not search engines
Don't deceive your users, keep all information useful and efficient.
Keep websites up to date, and visually appealing.
Think about what makes your website unique, valuable, or engaging
Provide 2 of the 4 examples of data analytics used to optimize your SEO
Traffic, click through rate, conversions, and engagement