Targeted Adverts
What is a targeted advertisement?
Advertisements that are shown to you based on information that has been collected about you. This can include your location, browsing history, interests, age, and more!
What is digital citizenship?
the responsible use of technology by anyone who uses computers, the Internet, and digital devices to engage with society on any level.
Name 3 things included in your digital footprint?
Examples can include social media apps!
A dog (frenchie!)
What is a consumer?
A person who buys products or services to use
What is a digital footprint?
All the information online about a person posted either by that person or by others, intentionally or unintentionally
How can you be more careful online? Name 2 ways!
Keep private info to yourself, don't overshare, protect your passwords, privacy settings, think before you post!
Ms. Vander has gone to 2 universities! Which ones?
McMaster and Laurier!
Why would a company collect your data?
Companies collect data so they can improve services and understand consumer needs
What is an invisible audience?
Unknown or unanticipated people who can see information about you posted online.
Why should social media have an age requirement?
age appropriate content, companies collect data, kids are naive, dangerous, you don't know who is on the other side
Ms. Peaker ran 2 races that we looked at! What years did she run them in?
2017 and 2022
How do companies collect data?
Cookies, surveys, and through looking at your digital footprint
When other people track, post, or share information about you, it does not affect your footprint. True or False?
False! It DOES affect your footprint!
How can people access your digital footprint?
Your footprint is anything you post online! A quick Google Search can already show a lot of your footprint! Companies can also use tools/softwares
What was the last country Ms. Vander travelled to?
Name one of the targeted adverts shown in class!
Amazon, Sephora or TD Canada
We talked about the 5 Ps that shape our digital footprint. Name one!
Profile, Permission, Privacy, Protection, Positivity
How long does the information that you share about yourself - including pictures - stay on the internet?
Forever!
How many kids does Ms. Peaker have?
Three!