Finnair.com
Digital Content Team
Content creation
Names
Varia
100
The Finnair.com country page that has the most visitors.
What is Finland/Finnish?
In 2019, finnair.com/fi-fi got over 30% of all visits.
100
The year when the Digital Content Team was established in Finnair.
What is 2019?
Before April 2019, most of the content work was outsourced.
100
CMS stands long for that.
What is a content management system?
100
She is the team lead of the Digital Content Team in Tartu.
Who is Anne (Kiting)?
100
Finnair is the official airline of this world-famous long-bearded character.
Who is Santa Claus?
https://www.finnair.com/fi/gb/santaclaus
https://youtu.be/NFkvYKoQSHs
200
The only Middle-Eastern country that's included in the Finnair.com country selection.
What is Israel?
200
The type of team that is part of FBS but is managed/lead from HOTT, Vantaa.
What is a dedicated team?
DCT is a dedicated team.
200
The main (digital) sales activity that DCT copywriters write marketing copies for.
What is a campaign?
200
She is the latest team member to join the Digital Content Team having worked as a flight attendant in Finnair before.
Who is Carla?
Carla is our Finland-based copywriter and not only she provides extremely valuable insight from the cabin crew side, but her travel stories are also a real treat!
200
A language on Finnair.com that's usually the longest in characters and requires the most space.
What is Russian?
Sentences are wordy and words are lengthy in Cyrillic characters.
300
In addition to Matka Travel Fair in January, this is the most important campaign of the year for Finnair.com.
What is Black Friday?
PS, Matkamessut is the largest travel fair in Northern Europe.
300
The team belongs to this organisational branch of Finnair lead by Ole Orver.
What is CCX/Commerical and Customer Experience?
300
The process of improving content to rank better in the search results and generate more traffic for example from Google.
What is SEO (search engine optimisation)?
300
She is the Digital Content Lead/the line manager based in HOTT.
Who is Anna (Suntio)?
(We sometimes wonder if it was plotted so that our team lead and content lead have so similar names!)
300
The issue and project tracking software DCT also uses for managing work and coordinating tasks.
What is Jira?
400
The number of languages Finnair.com is available in. (+/- 2)
What is 16?
Chinese (Simplified), Chinese (Traditional), Danish, English, Estonian, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Russian, Spanish, Swedish
400
A discipline that works with content to serve the audience the information they need when they need it in a simple and engaging way.
What is content design?
Content design is far more than just microcopy or call-to-action buttons on Finnair.com. It requires analysis to understand the wants and needs of the users to help them complete their goals. Content is text, visuals, formatting, layout, structure etc.
400
The 3rd language that DCT copywriters can translate to beside Finnish and Estonian (from English).
What is Korean?
Carla translates to Finnish, Kristiina to Estonian and Hyo to Korean.
400
The content management system used for Finnair.com content creation and maintenance.
What is CoreMedia?
Did you know that the homepage of FBS is also done in CoreMedia?
400
A descriptive attribute given to web images and mainly required for screen readers.
What is Alt text (alternative text)?
500
The year when the Finnair website was launched.
What is 1995? (+/-2 counts as right)
Finnair.com celebrates a quarter of a century this year!
500
A discipline in DCT that requires coding, producing, proofing, testing, and troubleshooting for direct online marketing purposes.
What is email development?
PS, can also be named marketing automation.
500
A process of testing to prevent mistakes, inconsistencies and errors in digital content.
What is QA (quality assurance)?
500
Finnair's media bank/gallery is called by that Finnish girl name.
What is Emmi?
We have no idea why. 
500
These terms in the newsletter copy would trigger a certain filter that moves the newsletter to an unwanted folder nobody usually checks.
What are spam words?