Voice of Customer Tools used for MVC websites
What is Opinion Lab and Foresee?
Opinion Lab is a short, reactive survey the user fills out related to a specific page (helps understand the pulse of the website);
Foresee is a longer, proactive survey that provides input on the overall web experience
13 Websites
How many Vacation Ownership Marketing websites does MVW have?
PWAS
What is Points Web Availability Search?
Projects that have improved the online Points Reservation Booking process for MVC. There have been 3 PWAS deployments for MVC over the last 2 years, moving to the AP products next.
7 Websites
How many Vacation Ownership Servicing websites does MVW have?
MVC Owners, Owners.MarriottVacationClub.com
AP Members, VacationClubAP.com
GRM – Tahoe, www.grandresidenceclub.com/en-us/login/login.jsp
GRM – London, www.grandresidenceclub.com/london/login/default.jsp
Ritz Carlton Destination Club, MyRitzCarltonClub.com
Vistana Signature Experiences, Vistana.com
Hyatt Residence Club, clubhouse.HyattResidenceClub.com
GRM-Tahoe is consolidating in to the MVC Owners website by end of May, by end of 2020 one new website will be created to solve for MVC Owners and VCAP reducing this list to 5.
A smartphone application that is coded in a specific programming language, such as Objective C for iOS or Java for Android operating systems.
What is a native mobile app?
The VSE mobile app is built natively, as will be the new MVC mobile app.
Messages that web servers pass to your web browser when you visit Internet sites
What is a Cookie?
Your browser stores each message in a small file, called cookie.txt. When you request another page from the server, your browser sends the cookie back to the server. These files typically contain information about your visit to the web page, as well as any information you've volunteered, such as your name and interests to help create more personalized experiences.
An HTML code snippet which is loaded when a user visits a website or opens an email.
What is a tracking pixel?
It is useful for tracking user behavior and conversions. With a tracking pixel, advertisers can acquire data for online marketing, web analysis or email marketing.
SSO
What is Single Sign On?
A session and user authentication service that permits a user to use one set of login credentials (e.g., name and password) to access multiple applications.
$918M
What is the amount Maintenance Fees and Loans collected online in 2018?
$554M (MF) and $77M (Loan) for MVC and $287M (MF & Loan) for VSE
Anyone that wants to!
Who can download, register and login to the VSE Mobile App?
There is plenty of Resort and Vacation Content for non-registered users. A registered user can submit User Generated Content, images, ratings, reviews. An Owner can view their Ownership details, points balances and upcoming reservations.
Hybris, Jahia, WordPress, JBOSS
What are the many web platforms used to support MVW Websites? Work is currently underway to consolidate down to no more than 2 platforms.
Any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.
What is User-Generated Content (aka UGC)?
User-generated content is used for a wide range of applications, including problem processing, news, entertainment, advertising, gossip and research.
TSW
What is Timeshareware?
The application used to manage Owners Points Balances and book Points related vacations. There are currently 2 versions, v2010 and v2016, v2010 will be migrated into v2016 late next year.
41.98%
What was the spread of Online vs Offline Points Transactions in 2018 for MVC?
2017 was, 38.68%, 2019 goal is 44.71% (6.5% increase); through April we’re at 45.%.
Anonymous, Guest, Owner, New Owner
What are the 4 “persona’s” within the VSE mobile app?
Each persona allows for more personalized content and experience within the app.
A trail that tracks and displays each page viewed by a visitor of a website, either in the order the pages were viewed, or in other definitions, displaying a hierarchy of the current page in relation to the website's structure
What is a Breadcrumb?
Breadcrumbs typically appear horizontally across the top of a Web page, often below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or—in hierarchical site structures—the parent pages of the current one.
The process of optimizing your web site for the purpose of getting free traffic from search engines.
What is SEO?
An optimized web site is more easily understood by Search engine crawlers and this increases the chances of ranking higher in SERPS.
WCAG
What is Web Content Accessibility Guidelines?
WCAG or Web Content Accessibility Guidelines is a set of requirements that is the international system of coding standards. WCAG compliance ensures that your website is accessible by everyone, irrespective of disabilities and age. WCAG is important because it improves UX.
Weeks Reservations, Points Reservations, Exchange to II, Trade for Marriott Bonvoy, Banking, Borrowing, Paying MF's/HOA, Loan Payments, etc.
What are (just some) of the features and functions that are available on the MVC and VSE servicing websites?
Home, Destinations, Vacations, Dashboard, Profile
What are the 5 “pillars” of the VSE mobile app?
These are the different sections and navigational areas of the VSE mobile app.
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
What is Responsive Web Design (RWD)?
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic.
The marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic.
What is SEM or Search Engine Marketing?
SEM traffic is considered the most important source of Internet traffic because it is targeted. It is widely accepted that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.
UI/UX
What is User Interface and User Experience?
Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI.
iCRE (MPAE, PPE, CPE, MSAS, CIE, WFE, AYP)
What is the integrated Customer Reservation Engine?
As part of RT (Reservation Transformation), this umbrella term is for the compilation of these multiple booking engines.
MPAE – Multi-Property Availability Engine
PPE – Points Pricing Engine
CPE – Customer Points Engine
MSAS – Multiple Segment Availability Search
CIE – Customer Information Engine
WFE – Waitlist Fulfillment Engine
AYP – Apply Your Points Engine
Planning, Pre-Arrival, Stay
What are the 3 “modes” within the VSE mobile app?
Display of features and content are modified based on each mode, e.g. at <30 days from check-in (pre-arrival), a countdown displays how many days left till check-in.