Negative Impact
Positive Impact
Real Life Cases
Tech & Data
100
What is one example of a negative digital footprint?
Embarrassing posts, hateful comments, or leaked personal data
100
What platform can help you build a professional online presence?
100
What is Jessica Brown, a viral 2023 sensation known for?
Sharing a video of her putting super glue in her hair and becoming a viral meme
100
What is a digital footprint?
A trail of data left from online activity
200
How can a digital footprint affect relationships?
People may distance themselves if they find posts offensive or inappropriate
200
What is one benefit of a positive digital footprint?
Networking or career opportunities
200
How did Tessica Brown use her digital footprint to become successful ?
Used audience to her advantage, documented her entire hair journey, started a hair care company, became a reality tv star and influencer
200
What is surveillance capitalism?
Using personal data to predict and influence behaviour for profit
300
Can something you delete online exist later?
Yes
300
What do companies use your digital footprint for?
Personalized ads and recommendations
300
What percent of people share private information on social media, like their school?
60%
300
What connects your clicks, searches, and watch time to the ads you see online?
Data profiles
400
What is one academic consequence of a negative digital footprint?
Grade reductions, disciplinary action, or expulsion
400
Who collects and sells your data to marketers?
Data brokers
400
What do teens not understand about online data?
How it is used and processed.
400
What is a major risk of AI using personal data, according to Gary Marcus?
Lack of accountability and limited user control over data
