Analytics Vocab
Any form of interaction with your brand on social media. Likes, comments, and shares are all examples.
What is Engagement?
This platform is generally the most effective for B2B communications, but it tends to have higher ad rates than other platforms.
What is LinkedIn?
In 2017, Twitter announced that it was updating its character limit from 140 characters to this number of characters.
What are 280 characters?
Metric for how much each click costs in a pay-per-click advertising campaign. (Don't overthink this one...)
What is Cost per Click (CPC)?
This platform is generally best for real-time updates and makes it easy to see which topics are "trending." It is often a good platform to utilize for executive visibility work.
What is Twitter?
In 2020, the U.S. federal government and many state attorneys general announced that they were filing an antitrust lawsuit against this company.
The percentage of people who were exposed to a post chose to interact with it in some way.
What is Engagement Rate?
True or False: Risk information can be concise in your post as long as there is prominent reference to where more information can be found.
What is True?
In 2012, Facebook bought this social media platform for $1 billion. This platform was estimated to be worth $100 billion by 2018.
What is Instagram?
This is an unpublished social post promoted as an ad to a specific audience. It cannot be found organically and does not appear on your brand’s timeline
What is a Dark Post?
True or False: The FDA has sanctioned a company in the past for "liking" an unapproved claim on its Facebook wall.
What is True?
In 2006, Google bought this platform for $1.65 billion, a move that shocked the tech world given the platform's infancy.
What is YouTube?
Paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
What is Cost per Mille (CPM)?
This platform is the top platform for influencer marketing, utilizing users who have built online followings that trust their expertise to promote a product, idea, or activity.
What is Instagram?
In 2021, this platform launched an incubator to support Black creators. This three-month program includes community-building forums, educational events, and motivational town halls.
What is TikTok?