Show:
Targeting
Audience
Your Digital Leaders
Mobile Reach Extension
Digital Products
100
Name 5 of the 7 ways we target our online audience.
Geo Daypart Retargeting Behavioral Demographic Contextual Language
100
How many unique visitors do the ACN websites have in total?
60,000 per month
100
Who's middle name is Sterling?
Reid
100
5 miles
What is the minimum radius recommended for geo-fencing?
100
How much does it cost an advertiser to host their video on Statesman.com?
$99
200
What are the 3 primary components of BT?
Contextual Search behavior Advertising engagement
200
How many monthly pageviews do we attract on our tablet devices?
1.2 million
200
Who has been in the newspaper for making a pumpkin look like Abraham Lincoln?
Who is Joe?
200
What are 2 common elements to all our video packages?
What are production and Youtube setup?
300
Name 2 methods of retargeting.
Site Contextual Keyword Search
300
How many pageviews did Austin360 receive last year during SXSW?
6.3 million
300
Which digital lead's first concert was Michael Jackson?
Who is Brently?
300
What is our extended reach in mobile (uniques)?
445,000 uniques/month
300
What is our SEM management fee?
What is 30%?
400
What is the minimum number of zip codes required to create a custom geo-zone?
5
400
What is the average HH income of Austin 360's online user?
$85,000
400
Who has an intense fear about getting an eye injury?
Who is Patrick?
400
What are the available mobile impressions with mobile reach extension in the Austin DMA?
What is 36 million impressions/month.
400
Name 3 newsletters we can sell?
Headline Breaking News Weekend Best Longhorn Sports Real A360- AList
500
Which segment of behavioral targeted impressions are closer to making a purchase- Engagers or Shoppers?
Engagers
500
How many Google+ members does the Statesman have?
138,000
500
Which digital leader has been in Varsity Blues and The Faculty?
Who is Jessica?
500
Name our 2 mobile reach extension partners
Who are CDS & Yahoo?
500
Which mobile product generates more pageviews- our WAP or APP?
What is our mobile APP?