UNIT 1
adj. very comfortable and expensive
luxurious
no longer used
disused
n. knowing that a product exists
brand awareness
rearrange and (or) refurnish the office
to reorganize office layout
adj. able to last a long time without becoming damaged
durable
reduce the number of employees
downsize the workforce
v. pay to have part of its work done by another company:
outsource
move the operations to a different place
relocate the operations
the use of celebrity to advertise products
product endorsement
to organize something such as a company in a different way so that it will operate better
restructure the company
the name given to a product by the company that makes it
brand name
to teach the crew responsible for sales a new skill so that they can do a different job
retrain the sales staff
the length of time people continue to buy a product
product lifecycle
to improve the quality or usefulness of something, or change it for something newer or of a better standard
upgrade
the set of products made by a company (dòng sản phẩm)
product range
to move the control of an organization or government from a single place to several smaller ones
decentralise
using an existing name on another type of product
brand stretching
no longer employ someone because there is not enough work
make redundant
the tendency to always buy a particular brand
brand loyalty
to change an area by replacing old buildings, roads, etc. with new ones
redevelop