Website 101
The number of times a single webpage needs edited to account for translations
What is Seven?
A form of marketing that focuses on building websites so they rank higher on search engines (without paying for it)
What is SEO?
The most popular search engine
What is Google?
The number of digital views of an ad
What are Impressions?
How long your website has been around; a significant factor for Google rank
What is Age of Domain?
The minimum number of files needed to make a website
What is One?
How an individual interacts with and responds to a product
What is UX?
The three types of SEO
What are Technical, On-Page, Off-Page?
The search tactic used to protect the brand and compete with product keyword/term searches
What is Always-On?
The subdomain of the Swagelok ecommerce site
What is products?
A tool that makes it easier to organize and manage web content
What is a CMS?
The path to a file (HTML, images, etc.) publicly accessible on the Internet
What is a URL?
A website crawling tool that helps identify errors or other issues on a website
What is SF?
A part of on-page SEO that provides search engines a summary of the webpage; also known as "data about data"
What is Metadata?
Ads that are targeted to users who have already visited the website
What is Retargeting?
A form of marketing that involves paying search engines to rank your website higher for certain search queries
What is SEA?
The code responsible for styles on a website
What is CSS?
The number of clicks divided by the number of impressions
What is CTR?
The priority given to different websites depending on how well they are built, how good their content is, and how popular they are
What is Organic Ranking?
An ad type that selects copy/images that are performing the best
What is Programmatic?
The platform the Swagelok ecommerce site is built on
What is SAP Commerce?
Adjusting HTML content based on research done on search volume of certain search queries
What is Keyword Optimization?
The piece of a URL that indicates what part of a domain you are accessing
What is a Subdomain?
Defined by a user scrolling a minimum of 50% or spending a minimum of 30 seconds per page
What is QV?
A type of backlink that occurs without any interference by the brand
What is a Natural Link?
Total spend divided by identified actions taken on a website
What is CPE?
The domain used for HubSpot minisites
What is swagelok.solutions?
Platform-specific paid ads
What are Native Ads?