BOOST
Includes a new website, google my business setup and optimization, local listing management, and progress report.
What is Boost Essential
What is Facebook
These ads are served on apps, websites, blogs, etc. These ads typically display 4-5 characteristics: Headline, copy, Media, and CTA (call to action) button
What is Display Ads
the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = _____ For example, if you had 5 clicks and 100 impressions, then your ______ would be 5%
what is Click through rate (CTR)
With this customers only need a high-speed internet connection and a connected device that supports apps or browsers such as smart tv's, Firesticks, Roku Sticks, Apple TV, Streaming apps, etc. This can be viewed on Big screens (tvs) and small screens (mobile phones)
What is Blended OTT (Over The Top) Television
Includes a new website, google my business setup and optimization, local listing management, progress report, social scheduler, review monitoring, review marketing, and 30 minutes of web maintenance
What is Boost Standard
Users can upload photos or videos to this app and share then with their followers or with select group of friends. They can also view, comment and like posts shared by their friends.
What is instagram
These are a type of display ad that is based on multiple text headlines, descriptions and images that the ad-platform algorithm uses to place, size, and orient an ad in various combinations. The platform determines the best-performing format for the specified audience.
What is Responsive Display Ads
a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
What is Cost Per Mille (Latin for thousands) (CPM) or Cost Per Thousand
Video ad that plays before a user views another’s video. This follows the PPC (pay per click) model making it cost effective for advertisers because they only pay for ads that are clicked on.
What is YouTube Advertising
The amount your client pays monthly for their website if they decide to cancel Boost AFTER their 6 month minimum
What is $75
A free social networking site where users broadcast short posts. These can contain text, videos, photos or links.
What is Twitter
a display ad that is shown to people who have visited your web property – usually a specific page or set of pages – in a specified time frame but not yet completed the desired action.
What is Retargeting Display Ads
generally defined as the ratio of net profit over the total cost of the investment. This is most useful to your business goals when it refers to something concrete and measurable, to identify your investment's gains and financial returns
What is Return on Investment (ROI)
A paid feature that lets you choose a goal—video views, website visits or new followers—and promote your video content. Select an audience, define your budget and schedule the duration of your ad, then start your promotion. Optimal ad length is 8 seconds. Ad types are in feed ads, top view ads, brand takeover ads, spark ads, branded hashtag challenge, and branded effects.
What is TikTok Advertising
The max number of website pages your client can get with any Boost package
What is 20
A short form video hosting service. It hosts a variety of short form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations lasting from 15 seconds to 10 minutes.
What is TikTok
Display ads that are designed and placed in the same style as the content of the website, email, etc. You see these ads as promoted or recommended content on various sites, but they usually don’t look like ads at all.
What is Native Display Ads
This illustrates to a prospect what they will gain from a conversation with you, relevant to their individual circumstances, rather than imposing your own sales agenda on them.
What is a VBR (Valid Business Reason)
the advertising platform of the social network that aims to promote products and services through publications or ads of text, image or video. It is a marketing channel widely used by companies due to its large audience (about 2,200 million people) and its great possibilities of segmentation.
The 4 differences between Boost Premium and Boost Ultimate
What is 2 hours of web maintenance, accessibility widget, on-site SEO recommendations, and a dedicated Boost Manager.
A mobile app that allows users to send and receive ephemeral photos and videos, which disappear shortly after they've been posted.
What is Snapchat
Ads use Voice Recognition, Location Services, & Online Searches to identify your target customer and immediately serve your ad during the shopping/buying process. Additionally, users who show interest in your ad are automatically retargeted and tracked through the process.
What is ATD (Advanced Targeted Display)
is used to quickly refer to your business Name, Address and Phone number. You’ll commonly hear people say this needs to be consistent across all listings. Sometimes, you'll hear Name, Address, Phone Number, and URL.
What is NAP (Name, Address, Phone Number) or NAPU (Name, Address, Phone Number, and URL)
These appear in between friends’ stories and curated content such as stories or publishers’ stories. The 166 million who use the app daily, on average, spend over 30 minutes in the app and open the app more than 18 times per day.
What is Snapchat Video Ads