Values & Habits
This is the number of core values Octane Marketing has.
What is Four
These are Octane clients who run all products (as opposed to 1 or 2 products).
What is Digital Pro
This is taking the place of Google's Universal Analytics (aka Google Analytics) in 2023.
What is
GA4
This is the first place to look to decide if your VinFuel account needs a daily budget adjustment.
What is
The VinFuel pacing dashboard
This company powers VinFuel/BoatFuel display-based ads. Their name is a fruit-based play on words.
What is
Adacado
This is the author of 7 Habits of Highly Effective People.
Who is Stephen Covey
This tool is integral to scraping and cataloging VinFuel vehicles.
What is:
Hoot or
Hoot Feeds or
Hoot Interactive
This yearly automotive industry specific conference boasts "world-class speakers," a "premier marketplace," and "outstanding networking opportunities." Octane has a booth there in 2023.
What is
NADA or National Automotive Dealers Association
(Two-Part Answer) These two post-click metrics for VinFuel/BoatFuel are inversely related.
What are
Time on VDP & VDPs per session
This "silent partner" round out the 4th co-founder at Octane.
Who is
Matt McGovern
The name of this palatial memory technique used to memorize things quickly. It was showcased during the meeting in Boston.
What is A Memory Palace or Memory Palaces
In Facebook, a conversion rate of less than 100% is an indication to look at your this.
What is:
Custom conversion pixel URL rules
This ______-less future is arriving soon, even if Google keeps pushing their deadline back.
What is
Cookie or cookie-less
This column frequently needs formula adjustments when working on Sold Vehicle Reports in Google Sheets.
What is
The price column
What are
Regular & expression
The circle of this includes the things we have the ability to act on or this through those actions. An effective way to grow the circle is by being proactive.
What is Influence
In both Google and Microsoft paid search, this match type is too wide-reaching and show to be used.
What is:
Broad match type
Google My Business is now known as this.
What is
Google Business or Google Business Profile
Increasing this will give you a better chance of a higher ad position in a competitive SEM environment.
What is
Max CPC bid
Before it was known as Octane Marketing, the agency had this name.
What is
Jaystone Marketing
In the 7 Habits of Highly Effective People, this step increases motivation, energy, and work/life balance by making time for renewing activities.
What is Sharpen the Saw
What is our standard FB data margin?
What is 35% (auto) or 12% (marine)
This Octane-used data provider was recently purchased by S&P Global.
What is
IHS Markit
Also acceptable: Polk or PDM
This attribution model is used for Octane's Google Paid Search conversions. It determines how much credit each ad interaction gets for your conversions. In platform, the attribution model's icon resembles this: 🤘
What is
Position-based attribution
This is the street name for Octane's remote address. Hint: this beach-y town name is in your email signature.
What is
Huntington