Premion
Audience Marketplace
Local Streaming
Communicate
WIN
100
Ads that run only on "the big screen"
What is 100% CTV?
100
Another name for Audience Marketplace - and the term used for deal in Matrix.
What is ERN?
100
The 100% CTV portion of a stations Local Streaming product
What is the +App?
100
The only format for sending a digital order to your AM
What is the Digital/Command IO?
100
A competitive differentiator within our Premion reporting capabilities, that all advertisers qualify for regardless of their impressions per month.
What is Website Attribution?
200
The spreadsheet that includes audience targeting options, found in the Tegna Library.
What is Audience Data Dictionary?
200
The TWO most basic forms of "behavioral" targeting available on this product. (When using a standard display or pre-roll tactic. Hint - it's not retargeting or geo targeting.)
What is search and contextual?
200
Specified when Local Streaming impressions ordered should only run on the stations +App.
What is CTV only?
200
A crucial question to ask during the diagnosis meeting, usually toward the end - used for planning a presentation and ensuring you and the advertiser have aligned expectations.
What is determining a reasonable budget?
200
To include this the advertiser must run 300k impressions per month and collect a physical address at time of sale.
What is the criteria for Sales Conversion Attribution?
300
The first step, after diagnosis, needed for strategically preparing budget or targeting recommendations for a Premion campaign.
What is requesting avails?
300
This type of "geo-fencing" allows us to target demographic/household data in Audience Marketplace.
What is Addressable Geo-Fencing?
300
The digital IO, and both linear and digital WOT orders should be flagged as this when local streaming is 20% or more of the investment on linear, and therefore the local streaming CPM is reduced.
What is TTV+ (bundle)?
300
2 elements of reporting that can be reviewed at any time during a Premion campaign to determine if strategic adjustments should be made
What is Uniques and Frequency?
300
Used for reporting attributed sales on Auto-specific Premion campaigns, and the required impressions.
What is Polk Attribution, 150k min?
400
The spreadsheet that includes all Live Sports CPMs, campaign minimums, included networks and more. Found in the Tegna Library, or in the live sports email with links to this and all onesheets.
What is the Premion Live Sports Product + Parameters Matrix?
400
Net CPMs for AMP: Display, Geofencing, and Pre-Roll
What are $5.50, $9, and $24?
400
Recent update to how we invoice for impressions on Local Streaming - hint "Recon" and if unmonitored, it can affect your revenue.
What is Invoicing on Actuals? (invoicing on actual impressions delivered)
400
Responsible for monitoring campaign performance and delivering regular and insightful updates to the advertiser.
What are the Account Executive's responsibilities?
400
The 4 elements of this Deal in Matrix that will need to be updated when an advertiser agrees to the proposal but wants to start 2 months later than originally planned.
> Due Date - if left as today, all pending will fall out tomorrow
> Sales Stage - move to Close (100%) so all revenue included in pending
> Time Frame - the starting month has moved from April to June
> Pending Dollars - July and August will now be included, and monthly revenue needs to be added on the lines.
500
Best recommendation if client only wants to run in all live sports, but has a limited budget. (Must include campaign net minimum.)
What is $10k in Premion Live Sports? $54 net CPM
500
The average/benchmark CTR (range) for OTT Retargeting Display campaigns. (If it's below _ it's performing below average, and if it's above _ it's performing above average.)
What's .09-.13%?
500
Tegna's current average unduplicated reach between Broadcast and Local Streaming (most recent slide from the Local Streaming deck in the Library).
What is 78%?
500
This is the only way to ensure web attribution pixels are ready to collect data.
Why should the AE let the AM know the advertiser has placed the pixels, and ask the AM to confirm they are firing?
500
How do YOU ask for the business, aka "get the close" at the end of a presentation? (Ask as though I am the advertiser.)
As long as what you said included an attempt to close/gain agreement, you get the points. Put them on the spot and ask, make them tell you yes or no - and if no, ask why and what you can do to get the yes. Remember, you miss 100% of the shots you don't take!