FOX21NEWS.COM
This banner size serves on both desktop and mobile
What is 300 x 250?
Delivers a report card with tactical insights on a client's website
What is BuzzBoard?
Uses gps data, longitude and latitude, and satellite signals to deliver ads
What is geo-fencing (event targeting)?
In OTT channels, content is delivered via an internet connection rather than through a traditional broadcast provider.
What is over-the-top?
This question is imperative to build the best presentation and secure a buy
What is your budget?
In Wide Orbit, it is used for client campaign reporting
What is digital lines manager?
An example of a question asked in this is: What is most enticing for you to click on an online ad?
What is Marshall Marketing?
The major difference between Advanced TV Targeting and Pure OTT
What is mobile vs. TV only?
GA will allow you to have deep insights into your website visitors
What is Google Analytics?
One must ask this to know if a company would be a good fit for SEO
Do you have a webmaster?
This product is used when scheduling an order in WO that will not deliver on our ad platform
What is non-dfp served?
Details how much local business categories spend across 12 types of media and 6 online ad formats
What is Borrell Compass?
Uses client database to sort through 70,000 micro-segments into 600 macro-segments to build their best customer profile
What is Intelligent Target?
SEO is the process involved in helping a website rank higher in the organic results of Google, Bing, etc.
What is search engine optimization?
This question is crucial for Audience Targeting
What is your target demo?
This is the newest video sales opportunity
What is Live Stream?
In addition to paid and organic web traffic, this shows the keywords websites buy as well as the ones they show up for within search
What is SpyFu?
Has the highest ROI for modern marketing tactics
What is email?
DFP is a platform used to manage the process of delivering ads on our core website
What is DoubleClick for Publishers?
This question ensures you don’t repeat a previous advertising misstep
What advertising has not worked for you in the past?
These two audience insights found on Google Analytics can be used to help you sell
What are Affinity Categories and In-Market Segments?
Uses graphs to compare search volume of different queries over time
What is Google Trends?
Uses companies like Experian, Mastercard, and Bluekai for targeting purposes
What is audience targeting?
CMS is a platform that is used to organize data in an easy to use interface. Most commonly it is used to create and power websites.
What is content management system?
This question will expand your client
Who are your competitors?