Sounds like strategy
The type of strategy that should come first?
Brand
The number of people on the ETHOS/Precisioneffect Media & Engagement team?
15
What are KPIs?
Key Performance Indicators
A worldwide consortium that offers guidelines on making web content more accessible?
W3C\WCAG 2.0
A slide deck?
Maybe but not usually.
A type of strategy that defines your channels, audience, content, frequency and measurement?
Content
The number of digital services we offer? (number of buckets)
7 general buckets or categories:
- Strategy
- SEO
- SEM
- Development
- Media
- UX
- Analytics
What does BRD stand for?
Business Requirements Document
This is being used to turn static content into dynamic conversations or experiences?
AI or Conversational Design
A congress experience or booth?
Absolutely
A type of strategy that helps clean, map, model and visualize scientific information?
Data strategy
How long it takes to develop a typical NPP campaign?
Depends on what you're trying to do, who you're trying to reach and your measure of success. Usually we start 8-12 weeks before the go live or insertion date.
What does SEO stand for?
Seach Engine Optimization
A type of content that is often forgotten about, expected from Google and helps users with screen readers access web content?
Metadata
An internal technology need?
Nope, Shaun and his team would be the first point of contact.
The difference between first, second and third-party data?
First party data is owned by the client
Second party data is someone else's first-party data, e.g. a publisher, association
Third party data is generally aggregated from different sources and contains rich, behavioral and demographic data
How much does this project like this cost?
Trick question: A project like what?
What does SEM stand for?
Search Engine Marketing
A recent issue debated mostly with cable companies and Internet Service Providers, about Internet speed?
Net neutrality
Anything involving a web-based or hosted experience (e.g. an email campaign, a website, a disease ed campaign running across digital channels)?
Yes, yes, yes and yes.
A more advanced way to target a specific audience based on location, behavior, interest, referral patterns or other pieces of information?
Data-based marketing or Digital marketing. We'll also take: hyper-targeting.
Place where you can go to find out the types of services we offer clients and who to contact with questions?
the ETHOS website: ethoshc.com
What is an API?
Alternative Programming Interface
A type of web design and development that adjusts content, design elements and the interface to fit various screens, devices and operating systems?
Responsive Web Design
A Project Brief or Brand Plan?
Not typically. The intake should start with the GAD, SAD or project lead who has details on the request from the client and can articulate the request.