Show:
Ipsos Digital Studio
Digital Tools
Acronyms
Video Acumen
This & That
100
True or False: Ipsos combines survey insights to passive based metrics, providing a more holistic picture on brand impact
What is true
100
Which tool measures videos placed on FB?
What is Connect: Live
100
What is a CTR?
What is a Click Through Rate
100
What does and Doesn't Connect: Live measure?
What is Video and NOT Display
100
Define a Paywall
What is a subscription based service for access to content
200
How many of the top 100 advertisers does Ipsos work with?
What is 75
200
Do passive based metrics - alone - predict brand outcomes?
What is NO!
200
Define the IAB
What is the Interactive Advertising Bureau
200
Which country (Canada or the US) spends more time watching videos?
What is Canada
200
What are brands and their agencies buying, when buying eyeballs in digital?
What are cookies
300
How many Connect: Live ad tests have we conducted in Canada?
What is four (2 pre-flight; 2 in-flight)
300
What tool measures actual exposure to an ad, and is useful for measuring the in-market impact of a digital campaign?
What is BGD
300
What does CPM stand for?
What is Cost / 1,000 impressions
300
What does OLV stand for?
What is Online Video
300
A piece of software that gets installed on a device or portal, preventing ads from being displayed on a page.
What is an ad blocker.
400
How many Connect: Digital ads have we initiated in Canada?
What is nine
400
When we say: Help clients optimize their digital ads, maximize brand impact and minimize media spend ... what tool(s) is this specific to?
What is Connect: Digital and Connect: Live
400
Define DSP and what it does
What is Demand Side Platform Responsible for the automation of buying and selling media online
400
What does in-stream video mean?
What is video ads displayed pre, mid, or post roll
400
What does it mean if a creative agency is buying a Rising Star Ad Unit?
What is ad formats that tend to be more interactive in nature, are user initiated, and tend to take up more of the screen (desktop or mobile)
500
How many digital Ads has IPSOS tested? 0-1,499 1,500-2,499 2,500+
What is 2,500+
500
With all of the 'viewability' chatter within the marketplace, and without a consistent definition, how could a brand test how long 'THEIR AD' needed to be in view for, in order to drive brand impact?
What is through Connect: Digital More specifically, In-View Time Test
500
We are in a MAdTech world, but what does MAdTech stand for?
What is Media ADvertising TECHnology
500
When a video is placed within 'text' on a web page (think: article), what type of video is this?
What is out-stream video
500
Publishers will claim that their page is 'responsive' in design. What does 'Responsive Design' mean?
What is a website that responds to the device that is accessing the content - be it mobile or desktop. (similar to our device agnostic surveys)