Top Funnel (Awareness)
This tactic is driven around website optimization, content production and a focus on organic online presence
What is SEO?
This tactic allows advertisers to leverage our station brand on Social Media with targeted ads
What is Brand Social?
This tactic is usually known as the #1 lead generator as it utilizes live keyword searches to serve ads
What are Google Ads?
This tactic serves banner ads to targeted users based on throe recent online behavior
What is Targeted Display?
This tactic can send targeted emails to prospective customers directly to their inbox with a marketing message.
What is Email Marketing?
This tactic serves ads to users on their newsfeed while collecting contact info without ever leaving the platform.
What is Facebook Lead Gen Ads?
This tactic serves Streaming Television ads to users based on their recent online behavior
What is OTT?
This tactic, also can be considered Top Funnel, serves ads to an audience while they are streaming their favorite station or Podcast
What is Digital Audio?
This tactic targets users based on what they've recently purchased or browsed on Amazon.
What is Amazon DSP?
This network is comprised of streaming stations and podcasts specifically in Spanish
What is the Spanish Language Network?
This tactic provides the targeted user to skip ads after 5 seconds
What is YouTube?