Show:
PPC/SEO
Social Media
Audience Extension
LSJ.com
Mystery Bag
100
This is the minimum contract length for an SEO campaign
What is 6 months?
100
These are the two ways Facebook Ad campaigns target users
What are Hyperlocal and Personal Targeting?
100
This form of targeting allows us to target based on physical location
What is Geo-Fencing?
100
In the month of January, LSJ.com had approximately 1.1 million these
What are Unique Visitors
100
Who does #2 work for?
Dr. Evil
200
This is the maximum number of ad positions above the fold under Google's latest update.
What is 4?
200
These are the two types of campaign strategies the "reach budget" can be used for in a Social Management Package
What are Page Likes and Boosts (Engagement)
200
The key selling point of an Audience Extension campaign is the ability to do this..
What is reach the right audience at the right time?
200
Add this $ amount to your CPM to get the cost of adding rich media
What is $5?
200
This is orange and sounds like a parrot
What is a carrot?
300
This is a safe prediction when asked what kind of CTR to expect on a PPC campaign
What is 1%?
300
This is the number of slides/images available through Facebook's new Carousel ad feature?
What are 3-5?
300
Track users who have typed in specific keywords through this form of targeting
What's search retargeting?
300
The average number of impressions for a daily transitional on LSJ.com
What is 12,000-15,000?
300
The new address of Lansing State Journal
What is 300 S Washington Square, Ste. 300?
400
Updating title tags is one example of this type of optimization
What is on-site optimization?
400
This is the typical organic reach of a small business Facebook post
What is 3-6%?
400
This is the minimum spend for a website retargeting campaign
What is $500 per month?
400
The LSJ Facebook Page now has this many 'Likes'
What is 58,000?
400
This person is not a mind reader
Who is Anita?
500
These are the two recommended options to link to when users click on a PPC ad
What is a Landing Page or Proxy Site?
500
These are the three main campaign goal options of a Facebook campaign
What are: Likes Offer Claims Website Traffic
500
Click through rate is determined based on this formula
What is Clicks / Impressions X 100
500
These are the two most common ad sizes on the LSJ.com mobile site
What are 320x50 and 300x250?
500
The number of stairs to get to our floor
What is 54?