PRIVACY BASICS
What is internet privacy?
The ability to control what personal information you share, how it is used, and who sees it.
What is a cookie?
A small file that stores information about your activity online.
What does it mean for content to go viral?
It spreads rapidly to a very large audience online.
What is the attention economy?
A system where digital platforms turn attention into profit.
What is infinite scroll?
A bottomless feed with no natural stopping point.
What is personal data?
Information that can identify you, such as your name, location, or online habits.
What is a tracker?
Technology that monitors online behavior to understand user preferences and actions.
What is a meme?
A joke, catchphrase, or piece of media that spreads from person to person online.
What does it mean when people say “attention is the most valuable currency”?
What you focus on shapes your choices, habits, and life.
What is FOMO?
Fear of Missing Out
What is a privacy policy?
A statement explaining what data a website collects, how it uses it, and how it may share it.
What can an IP address reveal?
Your approximate location.
What is one difference between going viral and building a responsible online brand?
Going viral is often sudden and temporary; building a brand is more responsible, steady, and long-term.
Why do platforms want your attention for as long as possible?
Because more attention means more engagement, influence, and profit.
What is the “slot machine method” also called?
Variable rewards or variable ratio reinforcement.
Why are privacy policies important?
They help people understand what information is collected, how it is used, and how to control it.
Give 2 examples of information websites may collect when you visit.
IP address, device type, browser, search history, shopping habits.
What are 2 psychological reasons people chase attention online?
The need for validation and the desire to feel connected/understood
How much digital advertising revenue was listed in the notes?
$300 billion.
Why do personalized algorithms keep people scrolling?
They predict what users like and keep showing engaging content.
Name the 3 things internet privacy helps you control.
What you share, how your data is used, and who sees it.
Name 2 reasons companies collect your data.
To show targeted ads, recommend products, understand customer behavior, or sell marketing data.
What are 2 social reasons people chase attention online?
To build status and to stay visible/relevant in social groups.
How many global internet users were listed in the notes?
4.7 billion.
Name 3 design tricks platforms use to keep people engaged.
Notifications, polls/quizzes, carousel posts, step-by-step posts, streak reminders, grouped notifications.