Marketing Mix
Hulu streaming videos are an example of which of the 4 Ps of Marketing?
Product
Percentage of teens that trust influencers over celebrities
70%
Involves promoting customer satisfaction
Customer Support
The difference between a company's revenue and costs is defined as
margin
First step in creating digital content
Determine target market
Making sure to offer everyday low prices is a strategy for which of the 4 Ps?
Price
1st step in creating social media plan is
Create social media goals and objectives
Efforts made to influence the way audiences perceive the company and its image
Public Relations
What does the M stand for in a smart goal?
Measurable
Getting customers to support your product or brand
How and where products are distributed or sold is which of the 4 Ps?
Place
According to the 80-20 rule, what percentage of content should directly promote your company?
20%
Short-term activity that uses incentives, contests, or give-a-ways to increase customer sales and awareness
Sales Promotions
First true social media network
MySpace
The content you see on your digital media platforms is determined by
Artificial Intelligence
Communication used to inform, persuade, or remind customers about goods is which of the 4 Ps
Promotion
Percentage of marketing executive who use social media in marketing strategies
92%
Process of determining the most effective way to advertise goods or services
Media planning
SEO stands for
Search Engine Optimization
A quantitative method of research that quickly gathers data
Survey
Deciding on product packaging and sizes to offer to customers is which of the 4 Ps?
Product
The 4th pillar for epic content is to make sure it has staying power. This is called
Evergreen Content
Process of creating and maintaining the identity of a brand
Brand Management
Group of customers most likely to buy your products
target market
Message used at the end of a video asking you to subscribe it an example of a
Call to Action