Digital Marketing 1
What is the most common form of digital advertising?
Display advertising.
What is the process of attracting and retaining customers through the creation and sharing of valuable content?
Content marketing.
What is the term used to describe the practice of using social media influencers to promote a product?
Influencer marketing.
What platform uploads thousands and thousands of videos publicly everyday?
Youtube
What does UX stand for?
User Experience
What is a placement on Facebook Ads Manager?
The location where users see the ads
Give one example of a Traditional and Digital Channel
Answer varies!
What is a duopoly?
When 2 companies dominates 1 market.
What are the 3 parts of the Marketing Funnel?
Awareness, Consideration, Conversion
What's the difference between Traditional and Digital Marketing?
Data!
Traditional can't be accurately measured while Digital can me measured.
How Many Google searches are performed every day?
5.5 Billion
What is a conversion rate?
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase.
What are the components of the Paid Social Campaign Structure?
Campaigns, Ad Set, Ads
What is Marketing?
The art and science of promoting a product or service to a person or a group of people.
What is the name of the most popular tool used to create Search Ads?
Google Ads / Google Ads Manager
What is the difference between organic and paid search results?
Organic search results are unpaid listings that appear on search engine results pages, while paid search results are ads that appear at the top or bottom of the page.
What are the components for a Paid Search Account Structure?
Account, Campaign, Ad Groups, Keywords, Text Ads
What are the 4 benfits of SEM?
1. Target you Ads
2. Control cost
3. Measure your success
4. Manage your campaign
What are the 4 elements of advertising?
goal, channel, audience, message
What 3 things makes a good Text Ad?
Keywords in the ad copy
Unique Selling Proposition
CTA
What are the components of the Media Planning Process?
Briefing, Planning, Buying, Executing
Why is keywords used in SEM and not Paid Social.
SEM users are actively searching and Paid social users are targeted.
What are the 4 entities that makes us the Digital Marketing Industry?
Brands, Agencies, Platforms and Consumers
What are the 4 benefits of Paid Social?
Accuracy
Targeted Scale
Targeting and ReTargeting
Sequential Messaging
What is the difference between a CPM and CPC advertising model?
CPM stands for cost per thousand impressions, while CPC stands for cost per click. CPM is a cost model based on the number of ad impressions, while CPC is based on the number of clicks.