Digital Marketing 1
What does SEO stand for?
Search Engine Operation
What's the longest time you can record on Tik Tok?
3 minutes
What does SEM stand for?
Search Engine Marketing
What platform uploads thousands and thousands of videos publicly everyday?
Youtube
What does CTA stand for?
Call to Action
What is a placement on Facebook Ads Manager?
The location where users see the ads
Give one example of a Traditional and Digital Channel
Answer varies!
What is a duopoly?
When 2 companies dominates 1 market.
What are the 3 parts of the Marketing Funnel?
Awareness, Consideration, Conversion
What's the difference between Traditional and Digital Marketing?
Data!
Traditional can't be accurately measured while Digital can me measured.
How Many Google searches are performed every day?
5.5 Billion
What does SERP stands for?
Search Engine Results Page
What are the components of the Paid Social Campaign Structure?
Campaigns, Ad Set, Ads
What is Marketing?
The art and science of promoting a product or service to a person or a group of people.
What is the name of the most popular tool used to create Search Ads?
Google Ads / Google Ads Manager
How many characters are in an SEM text ad
Headline 1
Headline 2
Path
Description
Headline 1 - 30
Headline 2 - 30
Path - 15
Description - 90
What are the components for a Paid Search Account Structure?
Account, Campaign, Ad Groups, Keywords, Text Ads
What are the 4 benfits of SEM?
1. Target you Ads
2. Control cost
3. Measure your success
4. Manage your campaign
What are the 4 elements of advertising?
goal, channel, audience, message
What 3 things makes a good Text Ad?
Keywords in the ad copy
Unique Selling Proposition
CTA
What are the components of the Media Planning Process?
Briefing, Planning, Buying, Executing
Why is keywords used in SEM and not Paid Social.
SEM users are actively searching and Paid social users are targeted.
What are the 4 entities that makes us the Digital Marketing Industry?
Brands, Agencies, Platforms and Consumers
What are the 4 benefits of Paid Social?
Accuracy
Targeted Scale
Targeting and ReTargeting
Sequential Messaging
What is P.O.E Media?
Paid, Own and Earned Media