Websites
What does "mobile first" mean?
Mobile first is a website design approach where you start your design process with mobile users in mind first and then scale up to larger screen sizes.
the news feed
What are the 3 T's of ORM emergency response?
Timeliness, transparency, and training
What is one element of an email that must be in every marketing email for customers that no longer want to receive these communications.
unsubscribe option
What is direct traffic?
when a visitor arrives directly on a website by typing the url, without having clicked on a link on another site.
Give an example of earned media
social media mentions, online reviews, retweets, shares, comments, likes, etc.
What is online reputation management
the process of managing and maintaining the public perception of a brand, business, or person online. ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions.
What is the goal of email marketing for online retailers?
to generate purchases
What does a cookie do?
Cookies are used to tell the server that users have returned to a particular website. They collect data such as clicks, shopping preferences, device specifications, location, and search history.
Facebook advertising can produce a high customer concentration through...
it's superior targeting options.
What is Google Alerts?
Google Alerts allows you to monitor any keyword or keyword phrase you like.
When it comes to keywords, explain what negative keywords are and provide an example.
negative keywords ensure that an ad is not shown if that keyword is used.
Sephora's website conversion rate is calculated as...
purchases / sessions
What is social listening?
The tracking of social media conversations revolving around a company, brand, or phrase. Useful to get more data on earned media and information on their products.
Corporate blog, corporate website, corporate ads, social media profiles, directory listings, charity microsite, customer support site, product microsite
Name two of the different email types marketers can send.
Transactional emails, triggered emails, onboarding emails, broadcast emails