Digital Promotion
This type of digital promotional activity focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. What is the type of marketing is this?
Content Marketing
What does SERP's stand for?
Search Result Engine Pages
Name the social media platform known for its short-form video content and young user demographic.
TikTok
Name the type of offline media channel characterized by its physical, printed format and examples include newspapers, magazines, and flyers.
Print advertising
What does AR stands for?
Augmented Reality
It involves collaborating with individuals who have a large following on social media platforms like Instagram or YouTube.
Influencer Marketing
This aspect of SEO involves researching and selecting specific words or phrases that users might type into search engines.
Keyword Research
Which social media platform is characterized by its disappearing photo and video messaging feature?
Snapchat
Explain how offline media can drive traffic to online channels
By promoting website URLs, social media handles, or QR codes on offline channels
Provide an example of an emergent digital technique that involves the use of immersive experiences and virtual environments.
AR & VR
In digital promotional activities, this goal aims to increase the number of people who visit a business's website within a specified timeframe
Driving website traffic
Name the primary purpose of SEO in the digital landscape.
To improve website visibility and ranking on search engines
Define the term used to describe the age, gender, interests, hobbies etc.
Demographic
Business objective that could be achieved through a coordinated offline and digital campaign.
Increasing brand awareness and visibility
Name the emergent digital technique that enables users to interact with devices using spoken commands and is commonly integrated into smartphones and smart speakers.
Voice search and voice assistants
This digital promotional activity involves optimizing a website to increase its visibility in search engine results pages, both organically and through paid advertisements. Name the types of Marketing here:
SEO and PPC
Name a method used to increase online traffic through SEO that involves creating and promoting valuable content to attract and engage audiences.
Content marketing (blogs, videos, infographics)
Explain one example of a paid advertising option available on most social media platforms.
Sponsored posts or ads
What does KPI stand for?
Key Performance Indicator
Describe a specific task or process within a business that can be automated using software or robotic solutions. What is this process called?
Automation
What does SMART stands for?
Smart-Measurable-Achievable-Time
What is meta tags?
It is a digital reference to data that the user can follow or be guided to by clicking or tapping.
Define the term used to describe the consistent style, personality, and tone of a brand's communication.
What is Metrics?
Measure the success of marketing campaigns and show how well campaigns are tracking toward key performance indicators (KPIs).
Name one industry where AI is commonly used to enhance efficiency and decision-making processes.
Healthcare, finance, manufacturing, transportation etc.