SEO
This is the term for a web page’s ranking on Google’s search engine results page (SERP).
What is search engine ranking?
This social media platform is primarily known for its "tweets."
What is Twitter?
This Google advertising platform allows businesses to bid on keywords and display ads in search results
What is Google Ads?
This term refers to the percentage of recipients who open an email
What is open rate
This term refers to a blog post or article designed to rank for specific keywords to increase organic traffic.
What is a keyword-optimized blog post
The primary purpose of this type of SEO is to improve your website's visibility on search engines like Google.
What is on-page SEO?
This Instagram feature allows users to share temporary photos or videos for up to 24 hours.
What are Instagram Stories?
This type of advertising is based on the action a user takes after clicking an ad, such as making a purchase or filling out a form.
What is cost-per-action (CPA)?
This is the action that occurs when a recipient clicks on a link or image within an email
What is a click-through
This type of content is often shared in the form of visual information, like graphs, charts, and infographics
What is visual content
The process of acquiring backlinks to improve SEO is called this.
What is link building?
This social platform, launched in 2003, was initially known for professional networking and job searching.
What is Linkedln?
This metric tells you how much you are paying for each click on your ad
What is cost-per-click (CPC)?
This term describes the group of email addresses who have subscribed to receive email marketing content
What is an email list
This is the name for a collection of articles, videos, or other content that helps establish a company as an expert in its field.
What is thought leadership content
What is a back link.
What is a link from another website that points to your own?
This metric refers to the total number of people who have seen a particular post or ad on social media.
What is Reach?
This advertising model charges advertisers based on the number of times their ad is shown to users, regardless of whether it’s clicked.
What is cost-per-thousand impressions (CPM)?
The practice of segmenting your email list based on behavior or demographics to tailor messages to specific groups
What is email segmentation
This strategy involves creating and distributing valuable content to attract and retain a clearly defined audience
What is content marketing
This metric refers to the percentage of visitors to a website who leave after viewing only one page.
What is bounce rate?
This is the term used for posts that users can pay for to promote content and target specific audiences.
What are sponsored posts?
A type of display ad that appears alongside content based on user interests, often served by Google Display Network.
What are banner ads?
This is the process of automating your email marketing to send personalized messages at specific times
What is email automation?
This term refers to content that goes viral and spreads quickly across social media platforms
What is viral content