Apple
In writing for the web, a phrase written to motivate the reader to take action.
call-to-action (CTA)
a fictional, data-driven representation of a brand's ideal customer, outlining demographic, psychographic, and behavioral traits
persona
The practice that aims to improve a website's ranking for specific keywords in the search engines.
Search Engine Optimization (SEO)
Email sent to someone who has not requested or given authorization to receive it.
spam
companies (e.g., Comcast, AT&T) that provide internet access
An Internet Service Provider (ISP)
Giving permission for emails to be sent to you.
opt in
Media such as newspapers, magazines, television and publishing houses.
traditional media
a user's action to withdraw consent and stop receiving marketing communications or having their data tracked
opt out
Saving the web address of a web page so that you can easily refer back to it.
bookmarking
A plan that outlines what content is needed for a web project and when and how it will be created.
content strategy
a single-page session where a user leaves a website without navigating to any other pages or engaging
bounce
With the power of the Internet, a savvy organization can tap into a wider range of talent and knowledge than that which exists in its own organization, by utilizing this methods.
crowdsourcing
a UI pattern that places 3–5 primary navigation icons or tabs at the bottom of a website, allowing for quick access to top-level sections
bottom navigation menu
This is a video that becomes immensely popular, leading to its spreading through word-of-mouth on the Internet via email, social networks and other hosting websites.
viral video
strategy focused on getting users to perform a specific action
conversion
"data about data": structured information that describes, organizes, and makes digital assets (web pages, images, videos, documents) searchable and understandable to search engines and users
metadata
How a web user interacts with the user interface to move through a website and the elements that assist in maximizing usability.
navigation
visual-based online advertisements—including banners, images, and videos—that appear across websites, apps, and social media platforms to drive brand awareness and user engagement
display ads
It is a customer-centric innovation that Amazon pioneered to make online purchasing easier for the consumer and to increase their conversion rates?
1-Click Ordering
unique, human-readable address (e.g., google.com) used to find a website, acting as a crucial digital, brand-aligned identifier
domain name
A service that helps you design and send emails.
Email Service Provider (ESP)
Links, usually on the top of the page that indicate where a page is in the hierarchy of the website.
breadcrumbs
The content that appears on a screen without a user having to scroll.
Above the Fold
the strategic process of monitoring, analyzing, and influencing a brand's online perception to build trust and credibility
Online Reputation Management (ORM)
The practice of publishing brief text, image and video updates, usually limited to between 140 and 200 characters.
microblogging