Marketing
Marketing is mainly about what 3 things?
Creating, communicating, and delivering value to customers
Give one example of traditional marketing
TV ads / billboards / newspapers / radio
What is digital marketing?
Marketing using the internet and digital platforms
What is the main goal of marketing?
To satisfy customer needs and make a profit
What type of marketing uses flyers and brochures?
Print advertising
Name one digital marketing channel
Social media / email / websites / SEO
True or False: Marketing is only about selling products
False
Why is traditional marketing considered one-way communication?
Because customers cannot directly respond to the message
What does SEO stand for?
Search Engine Optimization
What is a target audience?
A specific group of consumers a business aims to reach
Name one disadvantage of traditional marketing
Hard to measure results / expensive / limited targeting
Why is digital marketing powerful?
It allows targeting, tracking, and real-time engagement