Excel
Formula that counts the number of cells in an array that have a number value in them.
What is =count?
Cost per click
What is CPC?
Top of Funnel Goal
What is Awareness?
A set of ad groups that share a budget.
What is a campaign?
A program used by search engines to collect data from the internet.
What is a crawler?
Formula that allows you to add any number of columns or rows by selecting them or typing them in.
What is =sum?
Return on Investment
What is ROI?
The last and hardest goal for an ad to achieve.
Action
Referred to as the SERP
What is the Search Engine Results Page?
“A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.”
What is the algorithm?
A spreadsheet function that helps you find and output information quickly within a table.
What is VLOOKUP?
CTR
What is clickthrough rate?
This goal focuses on distinguishing a product or service from the competition or highlight its benefits.
What is consideration?
The goal of a Search Text Ad.
What is a click?
Technical optimization to ensure accessibility for search engines and users.
What is coding?
Powerful tool in excel to summarize data.
What is a pivot table?
CVR
What is conversion rate?
The main difference between Digital and Traditional Marketing.
What is data?
Match type that prevents your text ads from showing if a search query containing that keyword appears.
HTML attribute that provides a brief summary of a web page.
What is a meta description?
Formula to capitalize first letters in cells.
What is =proper?
CPA
What is cost per acquisition/cost per conversion?
Google and Facebook are called this within the digital marketing industry.
What is a duopoly?
Determined based on how relevant your keywords, ads, and landing pages are to the searches that trigger them
What is quality score?
Improves the indexation of your website as Google’s crawler follows link paths throughout the internet to find and index websites.
What is internal linking?