Digital Marketing
What is digital marketing?
Digital Marketing is a component of Marketing that uses the internet and online-based digital technologies.
What is online marketing?
Online marketing is by using the internet to promote its businesses globally. It also promotes the brand and content on social media channels to increase brand awareness.
What is consumer marketing?
Content Marketing focuses on creating and distributing content on social media to attract and retain a more defined audience, which could lead to profitable customer action.
What is Influencer marketing?
Influencer Marketing is a type of social media marketing that uses endorsements and product mentions from celebrities who have a huge social following or are viewed as experts.
Who are the founders of Netflix (2)?
Reed Hastings/ Marc Randolph
T/F email marketing/online marketing/Content Marketing/SEO/Influencer Marketing/Viral Marketing are the only ways in Digital Marketing.
FALSE these are only the 6 ways that are most COMMONLY used.
What is email marketing?
when companies broadcast and promote their products to their customers using email and are currently one of the most common strategies used in terms of Digital Marketing.
What does SEO stand for? What does it do?
SEO stands for Search Engine Optimization. SEO is the process of improving the quality of your company’s website to increase its visibility for relevant searches.
What are examples of influencer marketing?
Jennie Kim from Blackpink. She is sponsored by Chanel and she would often wear Chanel clothing to airports whenever their group is traveling, where there are many cameras, and she gets to choose what she wants to wear.
What way did they use to broadcast to their subscribers a new movie or show release?
Email Marketing. Sending DVD rentals
Who founded digital marketing?
Philip Kotler, he was known as “the god of Digital Marketing.”
What are examples of online marketing?
Netflix uses online marketing by posting on different social media platforms like Twitter and Instagram. They post basically every day and update their followers on what kind of shows will be put on Netflix in the upcoming weeks.
What kind of Search engines are most commonly used?
Google, Internet Explorer, Firefox, etc.
What do celebrity influencers influence in viral marketing?
Micro Influencers
What idea did Mark Randolph get at the meeting with the company that wanted to buy Netflix?
the idea of sending the DVD retail sales market, like creating rentals that would eventually lead to the subscription model that we see today.
What is the difference between digital marketing and traditional marketing?
digital marketing allows the company to expand the number of potential customers in comparison to traditional methods and target the people who will most likely buy your product. It is also more cost-effective, can be easily measured, and can also create more opportunities for people than the traditional method, which further expands the likelihood for more customers.
What are examples of email marketing?
Netflix welcoming subscribers to the streaming platform or sending subscribers notifications about new movies or tv shows.
What are examples of SEO?
(Doesn't have to be in the video)
If you search up Movies to each for free. Netflix would be on the 2nd of the list since they are pretty well known.
Viral marketing is a combination of...?
Viral Marketing is a combination between Influencer Marketing and Content Marketing.
What was the company that wanted to buy Netflix? When did this occur and why did they want to buy the company?
Amazon wanted to buy Netflix. In 1998, Amazon wanted to reduce the number of competitors, as they saw how successful Netflix could be. Amazon sells everything, and they wanted to buy Netflix so that they can also be undefeatable in the film business as well.
What are the advantages of digital marketing?
complete control over where to spend your money.
What are the advantages and disadvantages of email/online marketing?
Online Marketing can make your business or the product you’re promoting more popular
What are the advantages and disadvantages of content marketing/SEO?
SEO is risky because your product has to be good if you want your website to be on the top of the list.
What are the advantages and disadvantages of influencer/viral marketing?
The bigger the chain. The more people buy the product, and the more profit you make. The Profit depends on the chain. If the chain dies very short, then you won’t make as much profit as you might have wanted.
When was Netflix founded?
In 1997