Local Directories
What is the most important local directory?
Google My Business
For most businesses, this is the most important platform to get reviews.
What is the most important real estate on any website?
Upper right corner
Name 3 social media platforms that are popular now.
Instagram. Youtube
Facebook. Tik-tok
Linked In. Snapchat
What does the "e" in email stand for?
Electronic
What is an extortion platform that is disguised as a review platform?
Yelp
Do not give them money!
How many reviews should you have?
More than your competitors
Finish this statement as it relates to your website:
Your phone number should be ________.
Clickable
What did Facebook recently change it's corporate name to?
Meta
How many things should you ask an email recipient to do in each email?
One.... just one!
"Hey Google" "Hey Alexa" "Hey Siri" what is the technical term for this local directory tool?
Voice search readiness
When is the best time to ask for reviews?
Right after the sale is made - this is when the dopamine is highest!
In general, how many different fonts should your website have?
2
What two social media platforms are currently "duking it out" to be the defacto short video platform?
Instagram & Tik-tok
Who owns your customer database?
You do!
Name one of two search engines that still gets 10% of search volume OTHER than google.
Bing or Safari
What are the three guidelines for responding to reviews?
1. Keep it short
2. Keep it positive
3. Keep it professional
What is one of the easiest ways to speed up your website?
Shrink your images
What's a good posting frequency to maintain your business's credibility on social media?
3 Posts a Week
What is the technical term for when an email is undeliverable?
A "bounce"
When talking about keeping your business information consistent across local directories, what does NAP stand for?
Name
Address
Phone Number
What are the guidelines for responding to a negative review?
1. Keep it short
2. Keep it positive
3. Keep it professional
4. Take the conversation offline
What is the name of the computer language that interprets your website for google?
Schema
What is the world's second largest search engine that is also a social media platform?
Youtube
What is it called when you get rid of old email addresses, "bounced " email addresses, and recipients that have not opened an email from you in over 6 months?
List hygiene