Vocab
What is a bounce rate?
the percentage of visitors who land on a website and leave after viewing only one page without clicking on anything else.
A company posts short videos on TikTok to attract younger audiences. What type of digital marketing channel is this?
Social media
What uses cookies
Websites and apps
What is global marketing?
is the practice of marketing your products and services across different countries.
What is PPC?
Pay-Per-Click. a type of digital advertising where a company pays only when someone actually clicks on their ad.
Social media marketing is only effective for large companies with big budgets.
True or False
False
Why do Websites use cookies?
Keep you logged in, Remember your shopping cart, collect Data
Global marketing means selling the exact same product in every country without making any changes.
True or False
False
What is E-commerce?
is the buying and selling of goods and services over the internet
Social media marketing guarantees that a company will make more sales.
True or False
False
List a con of using cookies.
Can track your activity.
Privacy concerns
can make people uncomfortable
Social media has made global marketing easier and cheaper for small businesses.
True or false
True
What is secondary data?
Data that someone else collected
Which of the following is a disadvantage of relying only on social media for marketing?
May miss audiences who don’t use social media
What is the definition of a web cookie?
Small Files that websites save on your computer or phone.
A U.S. shoe company wants to expand into France. What is the biggest cultural factor they should consider?
Language differences and customer preferences
What are Web analytics?
Is the process of collecting and analyzing data from a website.
A company runs an Instagram contest where users post pictures using their product. This is an example of:
Inbound marketing and user-generated content
What is the difference between third party and first party cookies?
First-party cookies are created by the website you are visiting, while third-party cookies are created by outside companies (like advertisers)
McDonald’s sells shrimp burgers in Japan but not in the U.S. What global marketing strategy is this?
Adaptation