Socially Acceptable
Videos under 60 seconds in length -- that are particularly popular on social media platforms today.
What is short-form video?
A font with tapers -- or "feet" -- on the ends of its letters.
What is a serif font?
The bots used by search engines to discover new content on the web.
What are spiders or crawlers?
Just ONE EXAMPLE of a popular ESP used extensively by email recipients today.
What is Gmail, Yahoo, Apple Mail, Outlook, etc.?
The a-word used to describe the system used by major advertising platforms to award ad spots to advertisers.
What is an auction?
What we call FREE exposure for our brand on social platforms.
What is organic?
An alternative to traditional copyright law that allows the originator of a creative work to give others permission to use the work under specific parameters.
What is the Creative Commons?
The page on which search listings are displayed by search engines. It's a four-letter abbreviation.
What is a SERP?
Copy after or under the subject line in an email -- visible in a recipient's inbox view.
What is preview text?
Three levels in the ad setup process, used by major ad platforms like Meta and Google. Advertisers must answer questions and make important decisions at all three levels.
What are campaign, ad set, and ad?
Over time, content on the world wide web has become more dynamic and user-generated. We refer to this "version" of the web by this name.
What is Web 2.0?
This is a graphic/file, like a logo, composed of "paths" and thus infinitely scalable.
What is a vector file?
How Google "spells" quality -- as in quality content.
What is EEAT?
Two conditions an email must satisfy to be classified and treated as "spam" by ESPs.
What are unsolicited/unwanted and sent in bulk?
The highest (i.e., top-most) banner/display ad on a webpage.
What is a leaderboard?
These social media influencers have exactly 1K-10K followers.
Who are nano-influencers?
What graphic designers call the space between a border and the content inside of it.
What is padding?
The two most important "keyword hotspots" on a webpage.
What are the page title and H1.
The process of removing unengaged contacts from an email list.
What is list hygiene?
The numerical score given by Google to digital search and display ads -- that determines whether that ad wins an advertising spot.
What is Ad Rank?
The 3 Rs of an effective influencer campaign.
What are reach, relevance, and resonance?
Four Adobe Creative Cloud tools used heavily by graphic designers and specifically discussed in class. (Not Lightroom, Premier, or After Effects)
What are Photoshop, Illustrator, InDesign, and XD?
Three "active ingredients" for climbing search listings (i.e., for rocking SEO) given by the instructor.
What are error-free site, quality content with the right keywords, and backlinks?
The metric that measures clicks as a percentage of opened emails.
What is CTOR (click to open rate)?
3 Cs of effective ad copy, according to Google.
What are clear, concise, and compelling?