Brands
This athletic clothing brand often collaborates with world famous athletes, including Tiger Woods, Michael Jordan, and Serena Williams, to promote its products.
Nike
The name of the largest search engine in the world by market share.
Fast food chain who burst into China with a slogan that translated to "Eat your fingers off."
KFC
An insurance company best known for their commercials involving mayhem.
Allstate
The number of global internet users as of 2024.
More than 5 billion
This beverage company promised customers would “Come Alive With the ____ Generation” which was translated in Mandarin as: “____ brings your ancestors back from the grave.”
Pepsi
A streaming giant that uses localized marketing and content specific to the region to appeal to viewers around the world. They are also known for making their own original shows.
Netflix
Give 2 examples of a digital channel.
Examples: social media sites, websites, advertisements on sites and apps, email newsletter, podcast, branded communities, influencer partnerships, messaging platforms etc.
American car company who released a marketing campaign in Belgium headlined by the slogan translated to,"Every Car Has a High-Quality Corpse."
Ford
This fashion company prides itself on spending almost no money on advertisement, with ads spending making up only .3% of revenue as of 2024.
Zara
This country banned various digital media channels with the implementation of The Great Firewall, including X, YouTube, Facebook, and Google.
China
Italian fashion brand who posted a video ad depicting an Asian woman struggling to eat Italian food with chopsticks.
Dolce and Gabbana
This beverage company sells a lifestyle to go along with their drinks. They sponsor conventional and extreme sports, and even sent a man to space.
Red Bull
The meaning of the acronym SEO.
Search Engine Optimization
This beer company presented the slogan “Turn It Loose” which translated to a slang version of “Suffer from diarrhea” in Spanish.
Coor's