Social Media
Online Marketing
Digital Terms
Abbreviations
What is?
100

What is an emoticon/emoji?

What is a symbol or smiley face used to show emotion

100

What does email Stand for?

Electronic Mail

100

Search Engine Optimization?

What is making a website or web page rank high in online search results?

100

LP?

Landing page

100

What is a troll?

Someone who comments negatively on someone’s post, comment, etc…

200

What is a Social Network? Give 3 examples

  • What is a place where you can share statuses, pictures, videos, etc…with friends or the world?  Facebook, Instagram, myspace, twitter, snapchat
200

Traffic?

What is the amount of people who visit a website

200

Marketing Automation?

What is software or services to automate and measure marketing efforts with things like emails, CRM, SM, reporting, etc…

200

CTA?

Call to Action

200

What is phishing/hoax?

A fake website or email that poses as if its real in order to steal personal information.

300

Largest Social media site in the world?

What is Facebook

300

Bounce Rate?

What is the percentage of website visitors who leave a website quickly without really looking at it

300

Content Management System?

What is a tool that is used to create and modify digital content.

300

SEO?

Search Engine Optimization

300

5 Ways to communicate using the internet?

Chat, email, videos chat, text, voice calls, etc…

400

Known for its 140 character limit.

What is Twitter

400

What is Spam?

Unwanted emails or websites

400

Affiliate Marketing?

What is using other people or organizations to bring in customers via ads or content on their website

400

UGC?

What is user-generated content

400

Is the most popular site to watch videos?

Youtube

500

The creator of FaceBook

Who is Mark Zuckerberg

500

Example: Eloqua, Marketo, Act-on, MailChimp, etc…

What is Marketing Automation or email platforms?

500

Example: Adwords, Bing Words?

What is Search Engine Marketing or Pay Per Click

500

API?

Application programming Interface

500

Number of times people see a certain piece of web content?

What is Impression