DIGITAL TERMS
Digital advertising metric that reflects the exposure of an ad. Can be sold as SOV or CPM.
What is an impression?
Facebook, Instagram, Snapchat and LinkedIn are popular types of this media network.
What is social?
SEO
What is Search Engine Optimization?
Considered an essential promotional tool in many industries, this "rental" tactic's main purpose is to generate leads.
What is SEM,PPC or Search Engine Marketing?
A brand increases engagement by 33% when they include these in their posts
What are emojis?
A marketing tool that displays data and KPIs to help monitor digital campaigns and analytics.
What is a dashboard?
There are more than 35 million of these posted on Instagram.
What are selfies?
PPC
What is Pay Per Click?
Essentially the first step in creating an online presence, set up, navigation and responsiveness is key in providing a good user experience.
What is website design?
The average attention span for a user when watching online video content.
What is 8 seconds?
A small text file that stores and collects specific data and tracks further user action.
What is a cookie?
This video based platform was originally conceptualized as a dating site.
What is YouTube?
CTA
What is Call To Action?
Form of digital marketing that can target customers, provide content, click thru to a website and build a customer's database.
What is email marketing?
The average attention span for a goldfish.
What is 9 seconds?
Opening an email, making a phone call or filling out a lead form are examples of this type of marketing metric.
What is conversion rate?
The #1 reason people get blocked or hidden from news feeds on social media sites
What is over-posting?
SERP
What is Search Engine Results Page?
Solution that can provide campaign attribution like a targeted customer physically walking into a business.
What is Device ID?
This percentage of consumers admit to making impulse purchases after seeing a brand's social media post.
What is 44%?
The number of times an ad is displayed to a unique user in a set period of time.
What is frequency?
In 2004, this Harvard graduate founded the world's largest social media network.
Who is Mark Zuckerberg?
UGC
What is User Generated Content?
Technology that refers to streaming media content directly over the internet to devices like smart TVs, bypassing traditional TV providers.
What is OTT or Over-The-Top?
This percentage of users are more likely to trust a brand with an active social media presence.
What is 71%?