Adcampaigns
This is the total number of people who see a digital ad.
What is "Impressions"?
In class, we identified this person as the "Top" Social Media Influencer worldwide.
Who is Cristiano Ronaldo?
This channel is the most basic starting point for any Digital Marketing
What is a website?
An ad for WEEBESODA on Google has 100,000 impressions and a CTR of .05. How many people visited the WEEBESODA site?
What is 5,000?
This is the amount we used to "normalize" followers in the Influencer Score exercises.
What is 1,000,000?
This is the number of people who clicked on an ad divided by the number of people who saw the ad.
What is the click through rate (CTR)?
Someone with over 1 million followers is called a "__-influencer"
What is a Mega-Influencer?
This Digital Marketing Channel is abbreviated as "PPC Advertising".
What is Pay-Per-Click Advertising
If 5,000 people visit the WEEBESODA site and 500 make a purchase, what is the Conversion Rate?
This is the value we used to normalize the number of posts per week in our Influencer exercises.
What is 7?
This is the percentage of people who put items in a cart, but never complete the purchase.
What is the abandonment rate?
Someone with 1,000 to 10,000 followers is called a "___-Influencer"
What is a Nano-Influencer?
This Channel for Digital Marketing involves people writing articles or aggregating information that may or may not be directly related to their product/service with the objective of keeping people on a website.
What is "Content Marketing"?
If 500 people put items in their cart on the WEEBESODA site and 50 people complete the purchase, this is the abandonment rate.
What is 90%?
If Alex has 100,000 followers, receives 2,000 average likes per post and receives 500 average comments per post, this is his engagement rate.
This is the number of people who made a purchase divided by the number of people who visited a website.
What is the Conversion Rate?
What are: Followers, Avg Likes per Post, Avg Comments per Post, and Post Frequency?
This Channel for Digital Marketing has almost no cost, can go out to ALOT of people simultaneously, but increasingly people filter these messages out as "spam".
What is email marketing?
If 500 people put items in their cart on the WEEBESODA site and 450 abandon their purchases, this is the conversion rate.
What is 10%?
From your Influencer Assignment, this is the person who was selected by RUGREEN.
Who is Bob?
This is the percentage of people who made a purchase and then come back and make another purchase.
What is the Loyalty Rate?
The formula to calculate "engagement rate".
What is (Avg Likes Per Post + Avg Comments Per Post)/Number of Followers?
Where "In Real Life" Marketing has been traditionally based on "Mass Marketing" with minimal targeting, this kind of Channel for Digital Marketing involves paying one person to communicate and impact ALOT of people.
What is Affiliate Marketing or Social Media Marketing with Influencers.
In your Adcampaign assignment, this company lost money.
Who is CUTETSHIRTSRUS?
From your Influencers assignment, this is the person who was selected by CUTETSHIRTSRUS.
Who is Darnell?