Find me online?
These organic search results are where someone searching online might find information based on their query
What is a SERP (Search Engine Results Page)?
This content is content (data) about content that lets search engines contextually understand what you've created.
What is Meta Content
I'm one page only and I usually scroll and my main purpose is for use with ad campaigns.
What is a landing page?
The social media channel recently purchased by Elon Musk for $44 billion dollars.
What is Twitter?
Unwanted, unsolicited electronic communication, is against the law in Canada and other places
What is spam?
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. using this method.
What is search engine optimization (SEO)
An emerging discipline that incorporates user experience (UX) design to provide a process to manage the huge amounts of content required in digital publishing, including business websites.
What is Content Strategy?
This prompt on a website tells the user to take some specified action in the form of a command.
What is a CTA? (Call to action)
These types of tools help organizations track, report, and respond to online conversations, often based on keywords related to the organization and its competitors
What are Social Monitoring tools
The act of getting consent from a subscriber to send them commercial email marketing messages.
What is getting permission? could also be answered What is an Opt-in?
This is behind-the-scenes stuff that search engines use to crawl and index your sites, like the HTML and javascript code, the sitemap, redirects...etc.
What is Technical SEO
This type of tool, typically for web publishing, that allows non-developers to add or change content on a website.
What is a CMS or Content Management System?
This part of building a website is about helping people understand their surroundings and find what they’re looking for, in the real world as well as online.
What is Information Architecture
I am the measurement of # of Shares (or Retweets, or Share Clicks) per Post
What is the amplification rate?
This type of email campaign can be used if your subscribers aren’t paying attention to anything you send them and their engagement is low.
What is a re-engagement campaign?
This method optimizes your online presence to drive offline (brick-and-mortar) results
What is Local SEO
The digital marketing "trifecta" consists of the balanced use of these items
What is owned, earned and paid media?
This type of design adapts to suit whichever device it is being viewed on.
What is responsive design?
I have to let go of this, my customers own my brand and do the best job of amplifying it when I offer them sharable content that makes them the authority.
What is control?
This is the name that shows how the sender wants to be identified and is visible in an email client. It typically includes the email account name and the company email address.
What is a Friendly From?
These techniques and strategies attempt to spam/fool search engines.
What is Black Hat SEO
This helps you identify all the marketing assets you have at your disposal and potentially identify gaps or opportunities in your content strategy.
What is a content audit?
Used when designing website content, this important item tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
What is your value proposition?
For your social media strategy, this is the ratio of balanced promotional content (sales-oriented), owned content (valuable), and curated content (relevant, valuable content published by others).
What is 10/30/60
These methods and strategies allow email marketers to more easily integrate personalization into their email strategies.
What is an automated email journey? or
What are merge tags?