Marketing 101
What is marketing?
Ideation, creation, promotion and delivery of a product or service
What is a market?
A person or group who is willing and able to spend money on wants/needs
What is market research?
Process of gathering and analyzing market and customer data/info
What does KPI stand for?
Key performance indicator
Who has the most followers on Instagram?
Christiano Ronaldo
What is the purpose of promotion?
Informing customers about a product/service
What is a markeet segment?
Group of people who share common characteristics
What are the two forms of research?
What are the two types of digital marketing?
Organic and Paid
What website is typically credited for the start the social media?
MySpace
What are 3 of the 4 P's of marketing
Product, Price, Promotion, Place
What are the 4 market segements
Geographic, demographic, psychographic and behavior
What does SWOT stand for?
Strength, weakness, opportunity, threats
What does SEO stand for?
Search Engine Optimization
What is the largest social media platform?
What is the example of pure competition we discussed in week 1?
Coca Cola vs Pepsi
What is the example of market segmentation we discussed in class?
Pepsi and their product line (varying drink options for different times of day, product sizes and variations)
What is the process of business collecting your data secretly?
Data mining
How does a business make their website credible?
Backlinks
What was the app that created the first short run videos that have become popularized today?
Vine
There are 8 interrelated marketing functions name 6 of the 8
4 Ps, Market Planning, Marketing Info Management, Selling, Customer Service
What is the unique selling proposition?
What does the brand do well, what does the consumer want, what does the competition do well?
What are the three forms of research?
Surveys, experiments & observations
How long is a copyright good for?
70-95 years
What is the most downloaded app?