Social Media Platforms
This social media platform is best known for short-form videos and has become extremely popular for marketing to Gen Z.
Tik Tok
The number of times an advertisement appears on a screen.
Impressions
This occurs when a customer completes a desired action like making a purchase.
Conversion
This type of advertising shows ads when users search for certain words.
Search Engine Advertising
Businesses use this to show ads to specific groups of people based on interests, age, or location.
Targeting
This platform focuses on photos, reels, and influencer marketing.
The number of unique people who see an advertisement.
Reach
This metric measures how much a company pays when someone clicks on an ad.
Cost Per Click (CPC)
Words or phrases people type into search engines when looking for products.
Keywords
Businesses analyze marketing metrics mainly to do this.
Improve Future Campagins
This platform is widely used for long-form videos, tutorials, and product reviews.
Youtube
This metric measures the percentage of people who click an ad or link after seeing it.
Click Through Rate (CTR)
The average amount of money spent per purchase.
Average Order Value (AOV)
This keyword match type reaches the largest audience.
Broad Match
If an ad receives many impressions but very few clicks, this is likely poor:
Engagement
This term describes the specific group of people a business wants to reach with its advertising.
Target Market
This metric measures the cost required to gain one new customer.
Customer Acquisition Cost (CAC)
This metric compares revenue generated to the amount spent on advertising.
Return On Ad Spend (ROAS)
This keyword match type shows ads only for very specific searches.
Exact Match
If a campaign has many clicks but very few purchases, businesses may need to improve this page.
Landing Page
This type of marketing involves creators promoting products to their followers.
Influencer Marketing
This metric measures the total revenue expected from a customer over time.
Life-Time Value (LTV)
The main goal of most digital advertising campaigns.
Achieving Conversions
This keyword match type allows ads to appear when the phrase appears in the search.
Phrase Match
Businesses want this value to be higher than CAC to make a profit.
Life-Time Value (LTV)