Advertising Styles
Suggesting that everyone else is buying it, so you should, too
Bandwagon
Search engine marketing (SEM)
Search engine marketing (SEM) is the process of increasing the amount and quality of traffic to your website using SEO and paid advertisements. In simple terms, SEO + paid search results = SEM.
Search engine results page (SERP)
Search engine results page (SERP) is the page of results a user sees when they type a term into a search engine. Generally speaking, the higher your SERP rank for a given term, the more likely a user is to click on your result.
4 P's
Product
Price
Procduct
Place
having an expert or famous person persuading the audience
Testimonial
Customer acquisition
Digital marketing is all about customer acquisition and retention. Customer acquisition refers to all of the sales and marketing activities involved in obtaining a customer.
Cost per click (CPC)
Cost per click (CPC) is the marketing jargon that refers to the cost of each click in a paid search campaign. With the CPC model, you pay based on clicks as opposed to impressions. CPC is popular on pay-per-click platforms such as Google Ads.
Product
A physical item for sale
repeating an idea over and over again
Repetition
Customer Acquisition Cost (CAC)
tells you the average cost of acquiring a customer. You can calculate CAC using this formula:
sales and marketing expenses ÷ total number of customers = CAC
CAC is important because, coupled with CLV (customer lifetime value), it can tell you a lot about the potential profitability of your business model.
Customer relationship management (CRM)
Customer relationship management (CRM) is the process of building, maintaining, and enhancing an organization's relationship with its customers.
For many digital marketers, CRM software is an important aspect of effective CRM because the right software can enable scalable contact management, customer segmentation, automation of marketing efforts, and sales analytics.
Place
Where a product or sevice can be sold
suggesting that the consumer can get something for nothing or almost nothing
Bargain or Free:
Customer lifetime value (CLV)
Customer lifetime value (CLV) tells you the amount of revenue a customer generates for your business. CLV is sometimes referred to as lifetime customer value (LVC). There are a number of different ways to calculate CLV, but here’s one of the simplest:
average purchase amount × frequency of purchases × customer lifespan = CLV
Bounce rate
Bounce rate is the ratio of how many users “bounce” after visiting your website. A “bounce” is a visit to your site that doesn’t involve the user visiting any other pages or taking any other actions. That is, they land on a single page and leave.
Promotion
How the product or service will be promoted
talking directly to the audience/consumer (we, us, you)
Personal Pronouns:
Customer segmentation
Customer segmentation, also known as market segmentation, is the process of categorizing and segmenting customers based on different criteria. The objective of customer segmentation is to enable you to group customers based upon their needs, interests, and budget as well as their potential value to your business.
Return on investment (ROI)
Return on investment (ROI) is the percentage of return made on a given investment. While there are plenty of marketing-specific metrics you’ll come across as you work through the marketing process, it’s important not to overlook the fundamentals, such as ROI.
Price